SOURCE: Manilla

Manilla

October 10, 2012 09:29 ET

Fifth Third Bank Partners With Leading Service Manilla, Adds More Convenience for Customers

One of the Largest Banks Partners With Leading Online Account Management Service to Offer New Features and Improved Customer Engagement

NEW YORK, NY--(Marketwire - Oct 10, 2012) - Manilla, the leading, free and secure service that allows consumers to manage their bills and accounts online and on their mobile devices, today announced a partnership with Fifth Third Bank, the ninth largest bank in the U.S., with branches across 12 states. Through Manilla, Fifth Third Bank will now be able to offer its customers a slate of digital services, including paperless statements and customized notifications. Fifth Third Bank will also keep customers up to date on new features and engage directly with a highly attentive audience.

"We are happy to have another leading bank join our growing service," said Jim Schinella, chief operating officer of Manilla. "Savvy service providers, like Fifth Third Bank, are looking for new ways to engage customers in a protected online environment. Partners like Fifth Third also recognize that the network effect of Manilla increases reach, traffic and engagement to all those that join the service."

Manilla not only makes the digital banking experience smoother and more user-friendly, it also allows consumers to deepen engagement with their banks while going paperless.

A recent Manilla study found that 82 percent of users find it is helpful to have their financial institution available through Manilla, meaning the new Fifth Third partnership is likely to be well-received by customers seeking added convenience. The study also showed that 48 percent of Manilla users now view their financial accounts more often. Fifth Third Bank joins a growing network of Manilla-partnered service providers that are leveraging this emerging area of online engagement, including AT&T, DIRECTV and Duke Energy. By partnering with Manilla, service providers can offer an array of digital services while improving their consumer engagement.

Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. With access through Manilla.com and the highly rated Android and iOS mobile applications, consumers can turn to Manilla no matter where they are for up-to-date account information and status.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com or via the Manilla mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval. 

Manilla is a company incubated within and backed by Hearst Corporation, one of the most diversified private media companies in the world. Manilla, which partners with thousands of businesses across multiple categories, is led by an executive team of experts and innovators from the finance, technology and consumer products industries. Manilla is the recipient of the 2012 Webby Award and People's Voice Award for Best Banking/Bill Pay Service. For more information, please visit www.Manilla.com.

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati. The company has $117 billion in assets and operates 15 affiliates with 1,315 full-service banking centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,404 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: commercial banking, branch banking, consumer lending, and investment advisors. Fifth Third also has a 39 percent interest in Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2012, had $296 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at http://www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.

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