PinkCherry

PinkCherry

June 04, 2012 10:59 ET

Fifty Shades of Grey Sparks Huge Spike in Sex Toy Spending in Canada

PinkCherry Adult Toys' sales have seen a huge spike resulting in a record month in what should be the slow season for sex toys, much of this can be attributed to the huge popularity of the steamy best seller Fifty Shades of Grey

TORONTO, ONTARIO--(Marketwire - June 4, 2012) - Christian Grey and Anastasia Steele have invaded Canada and have ignited interest and intrigue for the toys featured in the book.

While business and growth has always been positive for PinkCherry, the month of May saw a 15% increase in sales over the previous month's results. The spike in certain products highlighted in the book being searched and bought points clearly to Fifty Shades of Grey as the reason for the growth.

The products that have specifically seen an increase, both in terms of searches on the website, as well as actual purchases include nipple clamps, Ben Wa balls, and bondage items such as handcuffs, blindfolds and floggers.

"Fifty Shades of Grey has had quite the impact. the domineering Christian Grey seems to have not only awakened the senses of Anastasia Steele, but of a whole segment of our population!" states Daniel Freedman, CEO of PinkCherry. "We are happy to help out by adding a whole section on toys featured in the book."

About PinkCherry

PinkCherry offers consumers and retailers a one-stop shop for buying and selling adult novelties. With over 6,000 products stocked in our state of the art 25,000 sq. ft. warehouse we are able to meet the demands and needs of our consumers. PinkCherry has both a Canadian and American online store (http://www.pinkcherry.ca/ and http://www.pinkcherry.com/) as well as a Wholesale site (http://www.pinkcherrywholesale.com/).

Contact Information

  • For more information about PinkCherry or this Press Release
    please contact: PinkCherry
    Daniel Freedman, CEO
    (416) 420-3211
    daniel@pinkcherry.com