SOURCE: FiftyOne


July 19, 2011 08:00 ET

FiftyOne Taps Kevin Frisch to Head Global Consumer Strategy

Frisch Brings Extensive Experience in Consumer Marketing to Help Online Merchants Identify and Leverage Opportunities to Grow Their International Business

NEW YORK, NY--(Marketwire - Jul 19, 2011) - FiftyOne, the market leader in global ecommerce, today announced that Kevin Frisch has been named Senior Vice President and General Manager, Consumer. In this newly created role, Frisch will work with FiftyOne's new and existing merchants to develop international go-to-market strategies, drive qualified traffic, and improve site conversion while building out their ecommerce presence and brand worldwide.

This addition comes on the heels of a surge in American retailers looking to expand into global markets. FiftyOne works with major retailers, including Barneys New York, Bloomingdale's, Macy's, Sears, and Pottery Barn, to develop and execute on their international ecommerce strategy.

Frisch brings more than fifteen years of experience in successfully defining, developing and executing multiple online and offline marketing initiatives, with an emphasis on maximizing revenue and profit opportunities while increasing customer acquisition and loyalty. Previously, he has held executive roles at a number of leading online companies including doxo, Blue Nile, and SnapFish, where he focused on delivering high-growth integrated marketing and brand development solutions.

"Kevin has an excellent background in consumer marketing and will bring great energy and expertise to the FiftyOne executive team," said Michael DeSimone, FiftyOne's Chief Executive Officer. "Launching a U.S. retail brand internationally brings truly unique marketing challenges, but it also brings tremendous opportunities. Kevin will be a valuable asset in helping our merchants understand the international market so that they can develop solid go-to market strategies in order to seize that opportunity."

"There is huge unmet demand from international consumers who want access to products from the best U.S. retailers," said Kevin Frisch. "FiftyOne is uniquely positioned to capitalize on this demand, as well as take an active role in growing it. I am very excited to be joining a strong team, with great partners, in a dynamic, high-growth space."

Frisch is a graduate of the Massachusetts Institute of Technology (MIT) with a B.S. in economics and a concentration in astrophysics.

About FiftyOne
FiftyOne empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with absolute cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. FiftyOne is powering international ecommerce for many leading U.S. retailers, including Barneys New York, Bloomingdale's, Brookstone, Crate and Barrel,, Johnson & Murphy, Macy's,, Sears,, Tilly's, and True Religion. The company is headquartered in New York City. For more information, visit

Contact Information