SOURCE: Zumba Fitness, LLC

Zumba Fitness, LLC

Zumba Fitness, LLC

October 01, 2015 14:33 ET

The Fight Ain't Over, so the Party Don't Stop! Zumba Partners With Susan G. Komen for Annual Party in Pink™ Campaign

Aims to Raise $3 Million for Leading-Edge Research in Breast Cancer Prevention

MIAMI, FL--(Marketwired - October 01, 2015) - International fitness leader Zumba is inviting its network of fans and instructors from around the world to dance and bring awareness to breast cancer prevention with the return of the Party in Pink campaign. Under the Zumba Moves charity platform, the brand dedicates raised funds annually for the Zumba® Global Research Grant for Breast Cancer Prevention in partnership with Susan G. Komen. Through thousands of Zumbathon® charity events hosted by licensed instructors worldwide, participants will help take breast cancer prevention research to the next level by giving to this incredible cause and honoring those affected by breast cancer.

The fight against breast cancer isn't a one-person journey. It's a family, a community and a global fight. Zumba instructors and breast cancer warriors, Paula, Jocelyn, Carla and Helen, featured in the Zumba Party In Pink choreography video, are proof that using the power of dance to "get up offa that thing" and to come together can and will kick cancer's butt!

Furthermore, Zumba Stories, a digital platform that uses video, imagery and editorial to share inspirational anecdotes from the Zumba community, features a deeper look into the lives and stories of breast cancer survivors Paula and Jocelyn.

"Year after year, our Zumba instructors have shown an incredible dedication toward raising money to fight this terrible disease (and many others) that affects so many people on a personal level," said Zumba CEO Alberto Perlman. "Our Zumba Moves platform is a true testament of the passion led by our Zumba community, and we are honored to be able to play a role in coming closer to cancer risk reduction through our partnership with Susan G. Komen and with the help of our instructors all over the world."

Ways to Join the Movement:

  • Host or attend a Party in Pink Zumbathon® event locally by visiting partyinpink.com
  • Purchase Party in Pink Zumba® apparel on Zumba.com. 30 percent of all sales will be donated to Susan G. Komen to help fund the grant and goal to work towards preventing and ending breast cancer
  • Join the conversation! Share the Party in Pink choreo video; upload your Party in Pink photos or what moves you to get involved and use the hashtag #MoveToGive

Zumba is committed to raising $3 million to help fund preventative breast cancer research and studies. Spearheaded by a team of renowned scientists at leading research institutions and fueled by the Zumba® community's continued support, researchers have made strides in finding some answers to one of the most promising ends to breast cancer prevention. The grant researches and studies the effects of flaxseed consumption on pre-menopausal women through studies and extensive clinical trials. This is exceptionally promising as flaxseed could be an affordable, highly accessible solution to preventing breast cancer and saving lives worldwide.

Zumba will donate 75 percent of ticket sales from Party in Pink Zumbathon® charity events and 30 percent of the sales of Party in Pink Zumba® wear. All funds collected through the charity campaign will be donated directly to Komen to support the Zumba® Global Research Grant for Breast Cancer Prevention, with absolutely no administration fees from Komen or Zumba.

Learn more about how to host or attend a Party in Pink Zumbathon® event and about our research grant at PartyinPink.com.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

Image Available: http://www.marketwire.com/library/MwGo/2015/10/1/11G063898/Images/Zumba_Beto_Party_in_Pink_copy-555380644245.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/10/1/11G063898/Images/Zumba_Party_in_Pink-150504895763.jpg

Embedded Video Available: https://www.youtube.com/watch?v=LYMlTFmrPw0
Embedded Video Available: https://www.youtube.com/watch?v=byue8ZTTmzI

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