SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 08, 2011 15:01 ET

Fighting Slander Online: How PR Can Restore Online Reputation to Protect Your Brand, Your Company ... and Yourself

Bulldog Reporter's PR University Presents a New Webinar

OAKLAND, CA--(Marketwire - March 8, 2011) - PR Pros looking to defend their products, executives and company against unwarranted attacks and fend off unwanted attention, get damaging information removed, and fight back with the best tools and techniques available should attend "Fighting Slander Online: How PR Can Restore Online Reputation to Protect Your Brand, Your Company ... and Yourself."

With millions of new web pages, blogs, photos, Yelp comments and tweets being posted every day, the Internet poses a significant challenge to PR pros whose job it is to keep reputations pristine. But PR Pros can't afford to let such online reputation attacks pass without taking action, since they can undermine brand equity, destroy personal reputations and even affect company sales and profits.

The leading company in this field is Reputation.com (formerly Reputation Defender), and PR University is pleased to present an exclusive webinar with Reputation.com founder and COO Owen Tripp that will reveal the latest research about online privacy threats and how to protect brand and reputation.

This exclusive PR University webinar titled: "Fighting Slander Online: How PR Can Restore Online Reputation to Protect Your Brand, Your Company ... and Yourself" takes place on Thursday, March 17, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Featuring:

Owen Tripp: Founder & COO, Reputation.com, Inc. (Formerly Reputation Defender)

What PR Pros Will Learn:

• Search engine madness: How Google and other top search engines discover and catalog millions of web pages every day -- and what the search engines can easily find about their company

• Consumer reviews, unhappy customers, disgruntled employees -- who is posting online about their brand and what people are saying

• Protect their career: How potential employers and bosses can search the Internet to find out just about anything they want to know about a person

• Taking control: Simple steps PR Pros can take -- right now -- to improve and protect their online reputation

• Case studies, war stories -- and success stories: How companies and individuals have successfully fought back and restored their online reputations after an attack

• Twitter, mobile and the real-time web: How to track what's being said in the moment so they can leap into action and counteract any negative publicity coming out about themselves or their company

• PR to the rescue: Why PR professionals are perfectly trained to be the strategic leaders of the online reputation effort, and how to use their communications skills to immediately burnish their company or client's image

• How to take their most potent critics and turn them into brand ambassadors who can't wait to spread the good news about their product, service or company

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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