GreenLight Projects

GreenLight Projects

November 04, 2009 11:06 ET

Fighting Teen Apathy with Facebook?!

BOUCHERVILLE, QUEBEC--(Marketwire - Nov. 4, 2009) - As armchair academics debate the negative effects of online social networks on today's youth, GreenLight Projects is urging Canadian teen artists to stay glued to Facebook for all the right reasons.

This new Canadian social entrepreneurship initiative is harnessing the power of the Internet to give young artists the recognition they deserve, and to revive the traditional practice of exchanging physical greeting cards (yes, on paper!). Using Facebook, GreenLight Projects invited artists 14-19 to create artwork for greeting cards and post them to its "Wall". GreenLight then purchased the most impressive artworks for their "Year Full of Greetings" card collection, which they're selling to raise funds for their SmartStart Visual Arts Scholarship Fund. The all-in-one package, which contains 10 cards for the most common card-giving occasions, will be sold through select retailers and schools looking to support Canadian teen artists.

"Visual learners and artists are our greatest untapped resource in schools and in society at large," says Danna Woods, co-founder of GreenLight Projects. "They are the visionaries of tomorrow. This Facebook project was born of a long brainstorming-process about how to coax these often-reclusive teens out of hiding and give them the exposure they deserve."

Over 350 Canadian teens have joined the "GreenLight Student Art Contests" page as "fans", creating an online visual arts community where teens showcased their artwork to a nation-wide audience, received feedback from peers and experts alike, and potentially sold their design for a cool $100.

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