Fiksu Announces Launch of Preferred Partner Program for Mobile Ad Campaign Tracking

BOSTON, MA--(Marketwired - Mar 3, 2015) - Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced a new Preferred Partner program, and named four certified mobile advertising analytics and attribution partners -- adjust, AppsFlyer, Kochava and TUNE. As a result of the partnerships, marketers who choose to use standalone measurement and analytics providers can expect seamless integration with Fiksu's mobile marketing platform, as well as campaign tracking visibility to closely monitor progress towards marketing goals.

"Mobile ad campaigns are a powerful tactic for marketers. But with that power comes a layer of complexity generated by the ad buying and tracking technology involved," said Micah Adler, CEO, Fiksu. "With the creation of our Preferred Partner program, we're helping clients who prefer to use standalone tracking choose partners that can help them make sense of that complexity." 

In order to be classified as a Fiksu preferred tracking partner, potential partners must complete a certification process that assures they meet the rigid technical requirements necessary to support a deep level of integration. They must also put in place a dedicated contact for clients and guarantee both availability and response times. These preferred partners represent the most complete campaign tracking integration with Fiksu's mobile marketing platform to date.

About our preferred partners:

• adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews.
• AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, brands and ad agencies to optimize their marketing spend by measuring their campaigns across more than 900 integrated mobile ad networks, including on Facebook, Google and Twitter.
• Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers access to over 1000 network and publisher integrations and provides precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking.
• TUNE offers MobileAppTracking, the industry standard for mobile app marketers to measure performance, and builds best-in-class tools to help marketers attribute their user acquisition, engagement, and retention campaigns to the appropriate channels and partners.

Fiksu also offers its own integrated tracking and attribution solution which can be used alone or in conjunction with a third party solution. Every advertiser's measurement and attribution needs are unique, and having a choice of proven solutions provides the options they demand. Fiksu is proud to support such a wide variety of partners.

To learn more about our Preferred Partner program visit https://www.fiksu.com/who-we-partner-with/preferred-partners.

About Fiksu
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the power of Fiksu mIQ™, the industry's only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities a mobile marketer needs: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform. More at fiksu.com and @Fiksu.