SOURCE: Fiksu

Fiksu

January 30, 2015 09:00 ET

Fiksu Announces New Mobile Audience Awareness and Direct Response Offerings

Now Extending Beyond App Marketing, Fiksu Leverages Its Mobile Roots and Expertise to Connect Brands to Target Mobile Audiences

BOSTON, MA--(Marketwired - Jan 30, 2015) - Fiksu (www.fiksu.com), today introduces a new line of integrated mobile marketing products to serve the incredible demand from brands, agencies, and performance marketers to reach their target audiences on mobile, along with a new logo and expanded messaging. Only Fiksu offers a complete solution fueled by massive mobile data to connect marketers to mobile users at enormous scale, executing mobile marketing campaigns to build awareness, increase revenues, or drive consumer engagement -- all while reducing costs. The Fiksu platform offers up to 3X improvement in performance, as well as simplicity and cost savings, only possible with a complete integrated solution.

The foundation of all Fiksu products is a unique combination of data, media reach, and optimization technology -- all completely integrated. Fiksu's expanded brand performance mobile offerings, available today worldwide, are:

  • Fiksu Aware -- targets precise mobile audiences to drive brand awareness and consideration
  • Fiksu Response -- drives mobile leads, registrations, or sales from targeted audiences

Fiksu continues to offer its flagship app marketing products already driving success for thousands of brand, app and game marketers, now named Fiksu Acquire and Fiksu Retain.

"These expanded product offerings and new look are a huge step forward for Fiksu. They reflect the maturation of mobile as the dominant form of digital interaction for consumers worldwide, and demonstrates our dedication to brands," said Micah Adler, CEO of Fiksu. "Global marketers need a single solution rooted in mobile, making it possible to precisely target and reach the right mobile audiences with an effective, scalable solution. Fiksu answers that call."

Powering this complete mobile marketing infrastructure is Fiksu mIQ™, a unique combination of capabilities that:

  • Leverage Fiksu's massive data of two billion mobile device profiles to build audiences supported by first party data, third party data and lookalike modeling
  • Programmatically reach audiences wherever they are -- across all mobile marketing channels and ad formats
  • Optimize all aspects of campaign performance -- dynamically allocating across all channels and all actions that drive ROI

Fiksu mIQ, driven by the industry's best engineering talent, mobile experts, and thought leaders, is the driving force behind Fiksu's market leadership position.

About Fiksu
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the power of Fiksu mIQ™, the industry's only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities marketers need in mobile: ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

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