SOURCE: Fiksu

Fiksu

August 08, 2014 09:00 ET

Fiksu Hits $100 Million in Revenue, Driven by Demand for Data-Fueled Mobile Ad Campaigns

Accumulating Insights From 3 Billion App Downloads and 3.5 Trillion Marketing Events, Fiksu Has Become a Mobile Advertising Data Powerhouse

BOSTON, MA--(Marketwired - Aug 8, 2014) - Fiksu (www.fiksu.com), a data-driven mobile ad tech company, today announced it has surpassed $100 million in revenue. Fueled by the exploding demand for targeted, optimized mobile advertising, the Fiksu Programmatic Mobile Demand Platform now delivers the world's largest mobile media inventory and advanced optimization to over 800 customers, and promotes over 2300 mobile apps.

Since 2010, Fiksu has been accumulating and analyzing an unrivalled amount of device-level data about the actions loyal mobile app users take like launches, registrations and in-app purchases. That data now includes profiles of nearly 60 percent of all smartphones and tablets shipped worldwide. To date, the Fiksu programmatic platform has generated data from 3 billion app downloads and a massive 3.5 trillion marketing events including impressions analyzed, clicks, downloads, registrations, purchases and other loyal user events. This vast data set is enabling brands including Coca-Cola, Disney, Topps, Dunkin' Donuts, and Groupon to optimize mobile ad targeting and enhance campaign performance.

"The rising advertising demand and subsequent increase in advertising costs on social media and mobile ad exchanges we've seen in the last twelve months require that brands work ever more efficiently with the available media to achieve their goals. That can only be achieved through intelligent optimization of campaigns with rich data at scale, something that Fiksu excels in," said Richard Fetyko, Senior Vice President at ABR Investment Strategy.

"Fiksu's roots have always been in data and now, in our fourth year, the sheer mass of data we have accumulated delivers massive scale and unmatched targeting to businesses and agencies seeking to optimize their mobile advertising results," said Micah Adler, CEO of Fiksu. "The future is incredibly bright for data-driven mobile advertising."

Today, Fiksu has the broadest reach across the entire mobile ecosystem, including all leading display and video ad networks, rewards networks, and mobile RTB exchanges. Additionally, Fiksu is the only company with programmatic media buying and mobile measurement access to both Facebook and Twitter.

With U.S. offices in Boston, San Francisco and Northampton and overseas in the U.K., Finland, Singapore, South Korea and Japan, Fiksu has expanded its employee headcount to 260 and expects to hire a further 40 employees by the end of the year. The company plans to open a new office in Los Angeles to house an agency sales team; one in Germany to support expanded EMEA operations; and is doubling space at its Boston headquarters.

Fiksu's mobile marketing platform applies intelligent ad technology to proprietary big data to master ALL the challenges of mobile advertising -- including tracking, optimization, media buying, analysis and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance for promoting mobile apps available today.

By the Numbers: Fiksu's Milestones

Data accumulation:

  • 3 billion app downloads driven
  • 1.7 billion device profiles
  • 300 billion in-app events (launches, registrations, in-app purchases, and other loyal user actions)
  • 3.5 trillion marketing events
  • 1.2 billion loyal users

Business growth:

  • Over $100 million in revenue
  • 800 customers and major brands including Coca-Cola, Disney, Topps, Dunkin' Donuts and Groupon
  • 2300+ apps promoted
  • 260 employees (with plans for 300 by end of 2014)
  • Dozens of company and executive awards including E&Y Entrepreneur of the Year
  • 7 offices spanning the U.S., U.K., Finland, Singapore, South Korea and Japan
  • One new CFO, deepening its executive bench

About Fiksu
Fiksu is the leading provider of mobile marketing products. A data-driven mobile ad tech company, the power of Fiksu is fueled by information assets from over 3 billion app installs and 3.5 trillion marketing events tracked across 1.7 billion devices. The company's patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising -- including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu, and on the Fiksu blog.

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