Fiksu Launches Trackers to Monitor Android Device and OS Usage

BOSTON, MA--(Marketwired - Feb 4, 2015) - Fiksu, Inc. (www.fiksu.com), the data-fueled mobile marketing technology company, today introduced a set of trackers providing real-time mobile data about Android devices and OS versions. Available at https://www.fiksu.com/android-usage, the new trackers complement Fiksu's existing trackers that monitor the iOS ecosystem, and reflect the company's unique access to intelligence from more than 2 billion mobile devices. Brands and app marketers can access the Fiksu trackers to get a real-time read on the Android marketplace, which may be of particular interest to marketers aiming to improve targeting. The four new trackers are:

• Top Android Manufacturers
• Android OS Version Monitor
• Top Android Phones
• Top Android Tablets

Fiksu's Android trackers confirm Samsung's market dominance, showing the South Korean manufacturer accounting for 66 percent of the Android devices in the sample. They also reflect the full spectrum of Android operating systems in use, showing Android 4.4 KitKat leading at 57 percent. Device data shows the Samsung Galaxy S4 in the top spot for phone usage at 13 percent of phones sampled, while the Samsung Galaxy Tab 3 (7-inch) is the most-used Android tablet at 19 percent of tablets.

Data for the trackers is sourced from apps using the Fiksu SDK that report in-app events including app launches, in-app purchases and registrations. Data is sampled hourly in batches of approximately 10M events and filtered to count unique devices.

"These Fiksu trackers demonstrate the type of insight we're able to glean based upon our vast and unrivalled mobile data store," said Micah Adler, Fiksu CEO. "Only the Fiksu Platform provides brands and apps with accurate and precise targeting based on this kind of up-to-the-minute mobile activity data."

Fiksu's unmatched data includes more than 8.2 trillion mobile marketing events tracked on behalf of more than 1,000 brands and apps, including Coca-Cola, Disney, Topps, Dunkin' Donuts and Groupon.

About Fiksu
 Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the power of Fiksu mIQ™, the industry's only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities marketers need in mobile: ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform. More at fiksu.com, @Fiksu, and on the Fiksu blog.