SOURCE: Fila USA
December 10, 2007 10:15 ET
FILA Signs WTA Rising Star Agnes Szavay
NEW YORK, NY--(Marketwire - December 10, 2007) - Fila announced today that it has signed an
endorsement agreement with WTA phenomenon Agnes Szavay. The agreement
with Szavay signals Fila's on-going commitment to tennis as a core category
and continues the company's legacy of sponsoring elite tennis champions.
"We are thrilled to begin our partnership with Agnes," said Gene Yoon,
Chairman of GLBH and Fila. "Agnes' style, energy and determination is
consistent with Fila's core values. She has a promising future on the WTA
Tour and we look forward to a wonderful collaborative relationship."
2007 was a breakthrough season for the 18-year-old Szavay. After winning 2
singles titles, reaching the final in New Haven and competing in her first
Grand Slam Quarter Final, her WTA ranking rose from 185 to 53 in the first
half of the season. Szavay's junior career was highlighted by a win at
Roland Garros and finals appearance at the Australian Open in 2005. On
November 12th, Szavay joined the elite and broke into the Top 20 of the WTA
In 2008, Szavay will debut Fila's tennis performance collection which was
inspired by Fila's tennis fashions from the 70s, in a striking red, black
and white color palette at the Australian Open. Fila will incorporate
Szavay and other sponsored athletes in a women's product and marketing
campaign in 2008.
With sponsorships of the Pacific Life Open, Sony Ericsson Open,
Internazionali d'Italia and the Campbell's Hall of Fame Tennis
Championships, Fila is committed to establishing a leadership role in
tennis. Associations with athletes such as US Open Champion and WTA #2
Svetlana Kuznetsova, Dmitry Tursunov, Janko Tipsarevic and ATP rising star
Marin Cilic, signal the company's deep commitment to the category.
Established in Italy in 1911, Fila is a leading manufacturer of footwear
and apparel for sport and leisure that has developed excellent brand
recognition by marketing products with a high design and style content that
are endorsed by professional athletes from around the world.