Pig Business

Pig Business

June 09, 2010 09:45 ET

The Film Factory Farmers Don't Want You to See-English Aristocrat Brings Her Eco-Doc to Canada

TORONTO, ONTARIO--(Marketwire - June 9, 2010) - The English Marchioness of Worcester, a presenter at this year's IdeaCity, will touch down in Canada later this week with a campaign message that the Canadian landscape must eventually rid itself of factory farms.

Otherwise known as Tracy Worcester, the Marchioness who will become the next Duchess of Beaufort, is a leading figure in the UK's environmental movement. She has already struck fear into leading American pig producer, Smithfield Foods, following the UK broadcast of her eco-documentary 'Pig Business', which examined their takeover of the Polish landscape with their huge pig factories.

In the wake of Smithfield's arrival in that country she found the company had left a legacy of environmental pollution, loss of community jobs and fears for public health. Their arrival is also speeding up the demise of the small-scale farmer in Poland, potentially changing the face of farming there forever.

As one of the world's biggest producers of pork, Canada is next on the Marchioness's hit-list of not-so-great factory farming nations and the first Canadian screening of the film will take place at the Al Green Theatre at the Miles Nadon Jewish Community Centre (750 Spadina Ave @ Bloor St W), on the evening of Wednesday, June 16th at 7pm. She will complete her visit by speaking as a presenter at the IdeaCity event in Toronto on the June 17th. This unique event takes place from the 16th to 18th June. www.ideacityonline.com.

After the film's screening she will be joined on a discussion panel by Stephanie Brown from the Canadian Coalition for Farm Animals (CCFA), Glen Koroluk from Beyond Factory Farming (BFF), Roger Harley from Rowe Farms and Paul DeCampo from Slow Food Canada. The panel's moderator will be Erika Ritter, Author of 'The Dog By The Cradle, the Serpent Beneath'. Ritter is also a presenter at this year's IdeaCity. The film and panel discussion is being presented free of charge by BFF, CCFA and the World Society for the Protection of Animals (WSPA) in order to raise awareness of the true costs of factory farming - to the environment, to human health, to small-scale family farmers, local communities and animal welfare.

CCFA, WSPA and Beyond Factory Farming have all been campaigning in Canada for changes in legislation to promote more humane and sustainable farming methods that are high on welfare, supportive of small scale farming methods, minimize environmental impact but still provide local consumers with quality food, produced locally.

The Canadian pig industry is not so different from that in the USA. Based on models of vertical integration, a few large companies control much of the market and giant factory farms, housing thousands of pigs, caged and crated into their windowless sheds are the rule, not the exception.

The Marchioness is a huge fan of farming but believes factory farming leaves too big a footprint on our natural environment, destroys the rural economy and fits farm animals into systems, rather than fitting systems around the needs of farm animals. She has witnessed first hand how factory farms are killing off the family farm in the UK and so the message coming through in her film is that 'it's time for a change'.

The Marchioness of Worcester says: "My film shows the pork industry as just one example of the corporate take-over that affects every sector of our economy. Factory farmed pork is only cheap because the corporate producer has externalized the true costs onto the broader community. Locals can suffer from the polluted water and air, the animals' welfare is compromised and consumers know very little about the product, through lack of informative labelling. It might be cheap, but it's cheap for a reason!

Notes for Editors:

The film PIG BUSINESS, has exposed the damaging consequences factory pig farming can have on the world. Tracy began her four-year journey in the UK, where she discovered that supermarket labels said nothing about the welfare of pigs. Journeying to Poland she found the controversial foreign-owned super-farms mistreating animals, damaging the environment, poisoning workers and neighbours, and destroying rural communities. In the USA she met Robert Kennedy Jr. who explained how the corporations that own the factory farms influence local politicians and dominate markets and how they have brought ruin to thousands of small, sustainable farms. In Brazil we heard protests that the rich world's need for animal feed has been provided cheaply at the cost of cleared rainforest and evicted farmers.

In the feature-length film there are interviews with farmers, politicians, giant corporations, bank leaders and environmental experts. It also includes footage of heart breaking animal suffering. It warns that multinational businesses are increasing their market share aided by taxpayers' funds for their self-serving business model which produces inferior meat at an enormous cost to pigs, people, democracy and the planet. In the UK, More 4 has aired the film twice, despite letters from the world's largest pig producer threatening to sue if the film was broadcast. It has also been shown in the UK Parliament where over 100 MPs have pledged their support for change. It is currently being shown across the world and can be viewed for free via the web page; pigbusiness.co.uk

What's been said about Pig Business so far!

Robert Kennedy Jr. nephew of John F Kennedy, founder of Waterkeeper Alliance and environmental lawyer said,"This film exposes the truth about factory farming. It shows how it cannot produce a pork chop or bacon cheaper than a family farmer unless it breaks the law. It profits by externalizing the true costs on to the public through sickness and degraded soil, contaminated water and air. In the process it destroys both the economy and democracy by concentrating power and money into the hands of a few giant corporations. Watch it to see how we can reclaim control over our lives"

David Cameron, UK Prime Minister interviewed in Pig Business said, "Just as we don't accept cars that aren't meeting our emission standards, so we shouldn't accept food that doesn't meet our welfare standards".

Pig Business would like to thank the following organisations for their help and support in bringing the film to Canada – WSPA, CCFA, Beyond Factory Farming, the Humane Society International (HSI), The Canadian Federation of Humane Societies and the Al Green Theatre and IdeaCity.

**Tracy Worcester is available for interviews on June 14th, 15th and 16th**

Contact Information

  • For further information, hi-res images, copies of the film
    or to arrange any interviews please contact
    Bianca Kapteyn
    Mob: 416 970 5809