SOURCE: FilmTrack

July 13, 2015 17:24 ET

FilmTrack to Develop Cloud-Based Rights-Management Platform Leveraging SAP HANA®

STUDIO CITY, CA--(Marketwired - July 13, 2015) - FilmTrack, an SAP partner and global leader in content and rights management, today announced plans to deploy a cloud-based rights management and analytics platform -- leveraging the SAP HANA® platform -- to meet the demands of today's media, entertainment and sports companies.

The planned offering is expected to provide support for existing and new customers along the entire value chain, including real-time visibility and analytics for rights acquisitions, rights management and rights sales. The solution is planned to capitalize on the advanced in-memory and predictive capabilities of SAP HANA.

"We're excited to leverage the predictive analytics and business intelligence capabilities of SAP HANA to deliver an enhanced FilmTrack solution for rights management," said FilmTrack CEO Jason Kassin. "This will allow us to provide new tools for our clients that will enable them to leverage the most comprehensive and efficient intellectual property and financial management platforms on the market in real time."

FilmTrack expects to deliver this solution in Q3 2015.

About FilmTrack

For more than a decade, FilmTrack has been transforming the way the media and entertainment industry monetizes, measures and delivers its content and related assets across every point in the intellectual property lifecycle. FilmTrack's cloud-based software platform streamlines the complex intellectual property management process -- from project inception to distribution -- and provides a holistic view into critical data supporting rights, availabilities, contracts, invoicing, licensing, revenue recognition, royalties and workflow management. Backed by Insight Venture Partners, FilmTrack serves as both a front and back office to hundreds of clients worldwide including CBS, DreamWorks Animation, Endemol, eOne, Miramax, National Geographic and Starz. Visit www.filmtrack.com to learn more.

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