SOURCE: The Filter

The Filter

March 02, 2010 08:30 ET

The Filter Recommendation Engine Launched on Dailymotion to Further Boost User Engagement

NEW YORK, NY--(Marketwire - March 2, 2010) -  The Filter, the leading white-label provider of recommendation and relevance systems and the vision of Grammy-Award winning musician and digital pioneer, Peter Gabriel, today announced a new commercial agreement with Dailymotion, one of the world's largest video entertainment websites. Through this new partnership, The Filter will deliver video-to-video recommendation services to Dailymotion's 66 million monthly users (comScore) to further Dailymotion's goal of significantly increasing video consumption and user engagement.

This partnership follows a successful trial and optimization period during which The Filter's leading technology captured over 5 billion video views and delivered over 1 billion recommendations globally to Dailymotion users. With extensive experience of dealing with vast amounts of data, The Filter was easily able to rebuild its recommendation model every two hours. The test led to significant increases in views per session and time spent.

"After achieving significant user engagement results, I am thrilled that Dailymotion has chosen The Filter as its recommendation engine," said David Maher Roberts, CEO of The Filter. "This new partnership underscores The Filter's recommendation capabilities beyond the music space and validates the effectiveness of the technology at any scale."

Cedric Tournay, CEO of Dailymotion added, "Dailymotion wants to change the online video environment. Working with The Filter, we aim to help our users find the videos that interest them the most, while increasing dwell time, which is so vital to our advertisers."

The Filter's modular, proven and scalable systems help optimize the management and delivery of entertainment within a rapidly growing global network of customers, which includes Sony Music Entertainment, thePlatform, We7 and a collaboration with Nokia, among others. The Filter's world-class technology has been proven in commercial environments for over 5 years now, and thanks to this deal its reach has increased to over 85 million unique users a month, delivering close to 1 billion API recommendation calls per month.

"Dailymotion is committed to delivering the best video experience to our users and that means helping them find the next great video to watch," said Joy Marcus, General Manager for Dailymotion U.S. "Through The Filter's technology, we will offer our users an even better way of discovering the videos they want to watch on our site. We are moving from good to great. This is an exciting moment for our users." 

About The Filter:
Founded in 2004, The Filter is a global leader in recommendation and relevance tools. The vision of music legend Peter Gabriel, The Filter is delivering proven, measurable results and value to businesses across the content industry.

Through a scalable and easy to implement SaaS offering, The Filter supplies some of the world's largest audio and video publishers and aggregators with powerful and effective entertainment optimization systems. Today, The Filter is collaborating with Nokia and has a growing portfolio of customers, which include Sony Music Entertainment, thePlatform, We7, DVDPost, and, amongst others.

Using a wide array of statistical and rule based analysis, combined with advanced artificial intelligence techniques, The Filter's sophisticated systems enables digital businesses to deliver the right entertainment at the right time, resulting in uplifts in consumption and user engagement.

About Dailymotion:

As one of the leading sites for sharing videos, Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide (source: comScore, January 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localised versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection.

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