SOURCE: FIMA Inc.

FIMA Inc.

October 07, 2011 09:10 ET

FIMA Subsidiary Signs LOI With Major Distributor

HUNTINGTON BEACH, CA--(Marketwire - Oct 7, 2011) - 603 Beverages, Inc. (www.603beverage.com), a wholly owned subsidiary of FIMA Inc. (PINKSHEETS: FIMA) is excited to announce that the Company has signed a Letter of Intent (LOI) with a major beverage distributor in the Los Angeles area. The assignment that 603 Beverages has accepted is to develop and oversee the production of a proprietary line of carbonated beverages. The goal of the project is to develop a premium looking brand that will be sold at a 'value' price.

"The flavors have already been developed. We are planning to release four flavors immediately with more to be developed as the market dictates. The next 30 days will be spent finalizing the look of the label as well as the marketing approach," states Larry Twombly.

Mr. Twombly goes on to state, "The distributor asks that we not release their name until the product has been fully developed. I can state that our partner distributor currently has access to over 40,000 accounts in the greater LA area." Once the final look of the product is agreed upon by the distributor, production will immediately be scheduled.

The goal of 603 Beverages in accepting such a challenge is to develop revenue for the Company without a major outlay of capital. Assuming this model proves lucrative, 603 Beverages will be openly searching for other products to partner up with third parties as well as developing The Company's proprietary brands.

FIMA plans to keep shareholders updated as new information arises in regards to 603 Beverages as well as recently acquired Action Sports Hub Inc. (www.ActionSportsHub.com)

About 603 Beverages, Inc.

603 Beverages, Inc. is a developer, manufacturer and marketer of unique beverage brands. 603 Beverages, Inc. concentrates on products that are profitable and can be cross-marketed in such a way that benefits all parties. The Company currently produces an energy drink called Go Big: "Bigger is Better." Go Big is currently available in 2 flavors and comes in an attractive 22oz bottle. For more information go to http://www.603beverage.com/

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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