SOURCE: eBev

eBev

October 16, 2015 08:05 ET

Finalists for 2015 Golden Bevies Awards Announced

Coca-Cola (KO), Mountain Dew (PEP), Jack Daniel's (BF.B) and Red Bull Among Finalists for the 2015 Golden Bevies Awards, Presented at eBev 2015

LOS ANGELES, CA--(Marketwired - Oct 16, 2015) - The American Beverage Consortium, in partnership with Beverage Industry Magazine and Avid Marketing Group, announces finalists for the first annual Golden Bevies Awards

The Golden Bevies recognize top brands and agencies who have made a significant contribution to the digital marketing world through highly-successful, responsibly executed marketing campaigns in the beverage industry. Finalists will be honored for their innovative and game-changing achievements in beverage marketing, and will be recognized in front of their peers at the third annual eBev 2015 beverage marketing conference.

"This year we saw myriad creative campaigns which have contributed to the ever-changing dynamics of the digital beverage marketing industry," said Alex Brooks, managing partner at American Beverage Consortium. "It is an honor to be able to recognize the finalists that are developing forward-thinking campaigns while shaping the landscape of the beverage industry."

The 2015 Golden Bevies finalists in each category are:

  • Brand of the Year
    • 206, Coca-Cola: "Coca-Cola Journey"
    • Terlato Wines: The Federalist
    • MSL Group, Palm Breeze by Mike's Hard Lemonade: "Vacay Every Day"
  • Best Awareness Campaign
    • Total Beverage Solution, Humbolt Brewing Company: "Trade us Whatever"
    • Motive, MtnDew DEWshine: "Rebel Spirit" & "The DEWshine highway"
    • Shopkick, Red Bull: Editions "Wings for Every Taste"
  • Best Engagement Campaign
    • Honest Tea: "National Honestly Index"
    • Arnold, Jack Daniel's: "Jack n' for Beats"
    • Horizon Media, Stolichnaya Vodka: "Premium Vodka"
  • Best Advocacy & Loyalty Campaign
    • Houeparty, Redd's Apple Ale: "Shark Week"
    • All Terrain, Penfolds
  • Bang for Your Bev - Best Campaign under $500k
    • Odell Brewing Company, 90 Shilling: "90 Reasons"
    • Beam Suntory, Laphroig: "#OpinionsWelcome"
    • Havas Worldwide, Keurig, Laughing Man: "Cup Half Full"
  • Solution Provider of the Year
    • Shopkick
    • Waterfall
    • NGC Communications

The winners will be announced at the eBev conference on November 3, 2015 in Miami at the Hilton Miami Downtown. The third annual eBev conference, hosted by the American Beverage Consortium, is a three-day conference focused on the intersection of marketing and technology in the beverage industry. Top tier executives from major beverage companies will be present to share their insights on effective digital marketing for the beverage industry.

For more information regarding eBev and the Golden Bevies please visit: http://www.ebevseries.com/

About the American Beverage Consortium

The American Beverage Consortium is the leading association of beverage marketers, comprised of the full spectrum of global players in the industry. They enable brands, retailers, agencies, vendors, and academic members of the beverage industry to connect and learn, allowing ideas to be shared, relationships to be made, and ultimately, beverages to be sold. Their mission is to help accelerate growth and innovation within the beverage marketing community and to bring the industry to the forefront of digital, mobile, and social media marketing.

The eBev Conference Series is where it is all brought to life. At the intersection of marketing and technology, eBev and eBev Shopper are the premier destinations for training, education, and networking. eBev unites the most prominent beverage and agency marketers to address the challenges and innovations in digital, mobile, and social media marketing across the industry, and eBev Shopper unites brands, retailers, and technology to synchronize their efforts and drive sales in the retail environment.

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