SOURCE: The Bedford Report

The Bedford Report

August 18, 2011 08:16 ET

Finally a New Entry in the Cola Wars

The Bedford Report Provides Equity Research on SodaStream & Coca-Cola

NEW YORK, NY--(Marketwire - Aug 18, 2011) - Cola companies are beginning to feel the sting of poor consumer confidence as shoppers cut back on spending and have begun searching for alternative, less expensive ways to get their sugar fix. The Bedford Report examines the outlook for the Consumer Goods sector and provides equity research on SodaStream International Ltd. (NASDAQ: SODA) and The Coca-Cola Company (NYSE: KO). Access to the full company reports can be found at:

Not only demand concerns, but rising commodity costs have had a major impact on the sector. The costs for things like fuel, sugar, and plastic have all been rising and subsequently squeezed the sector's margins.

Soft drink makers have turned to emerging markets such as China to offset slowing growth in North America. The growing drove of affluent middle-class workers are increasing the amount of money spent on non-essentials like soft drinks. The Coca-Cola Company looks to aggressively expand in China and has been investing faster than anticipated in attempts to secure market share.

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SodaStream International offers consumers a cost-effective solution during difficult economic times. The company manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water. The company's Chief Executive Officer Daniel Birnbaum recently told Bloomberg that the company's product will benefit from a U.S. slowdown as consumers seek to save money.

"SodaStream is right for America, we're going to build this business one household at a time," Birnbaum said. "We're going to focus on that and not on the stock performance. The stock performance will follow the growth of the business."

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