March 06, 2007 13:01 ET

Finally, a Spokesmodel Contest for Real Women Announces Web Video Contest to Find the New Face of Beauty

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 6, 2007 --, a top ten beauty web site according to Alexa, announced its "New Face of Beauty" spokesmodel search opened for entries on March 2. BeautyRiot touts the competition as a spokesmodel contest for real women, and women who "break the beauty rules" are encouraged to participate. Women of all ages, shapes and sizes are invited to enter by going to and submitting a one minute or shorter web video describing why they represent the "New Face of Beauty." Entries will be accepted through March 27, 2007. On March 28, 26 finalists will be named -- 13 aged 18-34, and 13 over age 34. After a 12 week video challenge series, two women will be named "The New Face of Beauty," becoming's spokesmodels in addition receiving prizes.

A celebrity judge panel, including Tammy Trenta from season five of "The Apprentice," Jess Zaino from the Style Network's "Modern Girl's Guide to Life" TV show, Tia Williams author of "The Accidental Diva" and former "Elle" magazine beauty editor, and more, will lead the judging process. Each week the finalists will submit a short video in response to a challenge such as "tell us your favorite joke" or "describe what beauty means to you." The judge panel will score each video according to a set of criteria. In addition to the judge panel,'s audience will be able to vote for their favorite videos using technology from Revver (, the first marketplace for viral videos. Each week, the contestant with the lowest score will be eliminated until only one final winner in each age category remains.

The two winners will be flown to New York City, treated to beauty and hair makeovers, taken on a shopping spree, and more, in addition to being named's spokesmodels.

"Every day millions of American women turn heads and make waves by embracing who they are," said's editor in chief, Kirsten Lambertsen. "But their image isn't reflected in fashion and beauty magazines. We think it's time women who break the beauty rules are celebrated, and that's what the New Face of Beauty contest is all about."

The contest is powered by Revver, which enables third parties to use its online video hosting, ad matching and monetization capabilities.


Based in San Francisco, CA, is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. The Web site provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Registered members use the site's free virtual makeover to try hairstyles and makeup on their own photos. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The web site is consistently in the top ten beauty sites as measured by, a leading Web site rankings provider (an company). serves as many as two million unique visitors a month.

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