SWS Digital Inc.

SWS Digital Inc.

April 21, 2009 21:16 ET

Finally, a Useful Application for the iPhone! Introducing, "POOP THE WORLD"

Say goodbye to boredom in the bathroom, POOP THE WORLD is upping the ante with comprehensive bowel movement tracking

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 21, 2009) -

Editors Note: A video is included with this press release.

POOP THE WORLD, the first application built for the Apple iPhone and iPod touch designed to help users document and share those rare and inspirational moments during the day. Priced at $1.99, we feel that during these times of economic uncertainty, it is money well spent.

Don't get us wrong, there is nothing vulgar here; no photographs or anything of that nature. Rather, POOP THE WORLD is more reminiscent of those sunny afternoons during your childhood when you would lie in the grass and look up at the sky, making imaginary shapes from the passing clouds. Only instead of clouds, you are a grown adult, looking between your legs, and trying to decipher whether you have just created a Baby Brown Manatee with the lingering fragrance of New Tennis Balls, or Ants on a Log with the distinct odor of Elk Musk.

Turning Waste into Gold - "We recognize that there is a tremendous opportunity within this category," said Tim Yewchuk, President and Co-founder of SWS Digital. "With products like the beer drinking, and fart machine apps sustaining top-ten rankings in iTunes, there is clearly a large segment of iPhone owners with an appetite for this type of utility." Published figures have shown sales for some of these applications exceeding 12,000 units per day, and with developers taking home 70% of sales at $1.99 or $0.99 per unit, these numbers can quickly add up.

Features - Generate a Poop - Gone are the days of trying to explain to co-workers where you have been for the last hour, and why you are sweating. With over 400 poop type & fragrance combinations available, your story can now be documented and shared with anyone.

View Global Poops - Right now, all around the world, people are pooping. PTW illustrates this fact by providing a dynamic map, enabling users to view global poops in real-time. A great way to spend an afternoon, or brush up on your geography!

Trophy Room - If you've ever been told that pooping in 30 different locations does not merit a reward, we disagree. We challenge users to collect all four trophies.

My Poop Stats - Ever wonder how many poops you've taken in the past month, or how many miles of toilet paper you've used this year? Now you can incorporate these useful facts into an original pickup line, or impress strangers at your next party.

The Birth of PTW - The idea came about not-surprisingly during a trip to the bathroom. Over the course of several text messages, we realized that there are probably a lot of people like ourselves who use their smart phones during this daily ritual. So, clearly the next logical step was to invest our life savings and hire a leading team of programmers to help us create the most comprehensive poop tracking utility in the world.

About SWS Digital - SWS Digital is based out of Vancouver, Canada and is the brainchild of two friends that grew up together sharing the common goal of "living the dream".

Incidentally, their dream was to make a high-quality, feature rich iPhone & iPod touch application designed to help users track and share their bowel movements with friends around the world in real time...Seriously.

To view the video associated with this release please click on the following link: http://www.youtube.com/watch?v=QJaJ_0ZwR0U.

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