SOURCE: Teracent


August 10, 2009 10:06 ET

Finally, Online Video Ads Customized On-the-Fly to Viewer Demographics and Behavior

New Video Ad Optimization Capability From Teracent Maximizes ROI and Audience Relevance While Reducing Costs

SAN MATEO, CA--(Marketwire - August 10, 2009) - Teracent Corporation today announced a breakthrough for online video campaigns on the Web -- a new video advertising optimization capability allowing agencies and brand marketers to unlock the ROI potential of data-driven, dynamic video advertising. Teracent's video optimization alleviates marketer pain points by reducing costs associated with traditional video advertising, maximizing performance of existing video creative through improved relevancy and providing deeper insights into consumer interests and behaviors that can inform future campaigns and other channels.

Research firm eMarketer projects online video ads will generate $1.5 billion in ad revenue in 2010, a 42 percent increase from 2009. Although the video advertising channel is gaining popularity, advertisers have traditionally experienced challenges with scalability, relevance and low returns on investment. By treating video creative like any other dynamic element of rich media advertising, Teracent's video optimization offering allows for the real-time customization and localization that is driving the evolution of the display advertising industry.

Teracent's video capability delivers more relevant video clips and messaging based on the viewer's demographic, behavioral and many other anonymous data streams, allowing a car manufacturer, for example, to dynamically show imagery of a mini-van pulling up to a school or a sports car racing down the highway, depending on the audience viewing the ad at the time. In addition, the self-learning engine can inform video overlays, increasing relevance for specific geographic regions or seasonal promotions while using existing video segments. By creating near limitless permutations of video ads, Teracent maximizes the value of each video asset and reduces overall costs and time to market.

"The intelligent, data-driven approach to online advertising has been proven successful in the world of display, and now that video is becoming a standard part of online media buys, it is necessary for video advertising technology to follow the same evolutionary path of personalization," said Paul Gunning, CEO of digital agency Tribal DDB, winner of the 2009 Cannes Grand Prix for film. "It is somewhat obvious that video optimization will work great for top-of-funnel branding campaigns, but Teracent has discovered that it also works great for lead generation activity, proving that optimized video can enhance the performance of any type of media campaign."

"Online video advertising has the potential to unlock a wealth of audience insights, and our video optimization capability enables marketers and agencies to leverage video in a number of unique ways. For example, optimized video ads can serve as a massive and highly efficient online focus group that informs offline media buying and future campaigns," said Vikas Jha, CEO of Teracent. "By reducing costs and boosting direct response and brand performance, we are opening up the video channel to new advertisers and providing a range of new marketing solutions."

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About Teracent Corporation:

Teracent offers marketers the unique prospect of providing "intelligent display advertising." Teracent's self-learning platform improves campaign performance over time by leveraging aggregate data to provide advertising that is most relevant to each individual consumer at each stage of the sales funnel. Teracent enables agencies and brand marketers to engage customers on an individual basis while maintaining total control and insight into their marketing investment. Quite simply, we make your media perform better. Just ask some of the leading brands who have used our platform: HP, Target, Ford, Overstock and American Airlines.

About Tribal DDB Worldwide

Tribal DDB Worldwide (, an Advertising Age A-List Agency, is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and Asia-Pacific region. The first digital agency to win the Grand Prix in Film for Philips Cinema 21:9 at the International Advertising Festival at Cannes in 2009, Tribal DDB was also the first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Contact Information

  • Media Contact
    Carla Vicens
    blast! PR for Teracent
    (919) 833-9975 / Email Contact