SOURCE: ValidClick, Inc.

June 06, 2005 08:00 ET

Finally, Tier-One Paid Search Feeds for Smaller Engines and Directories

NORTH KANSAS CITY, MO -- (MARKET WIRE) -- June 6, 2005 -- ValidClick Inc., pioneer of the only real-time click fraud solution, is now distributing its FeedPatrol (http://www.feedpatrol.com) paid search feed, containing over 150,000 advertisers, to search and directory websites looking to better monetize their traffic. By offering the best-in-industry payouts and placement consultation, FeedPatrol enables smaller search engines and niche directories to increase their revenue by six- to ten-fold as compared to syndicating PPC paid search feeds from second-tier providers.

Some webmasters are asking, "What's the catch?" "There's really not one," says ValidClick President, Toby Teeter. "Because of our real-time click fraud filtering technology, we've been able to partner with the largest online paid content providers. Without us, the risk is too high for them to extend their paid advertisements to smaller partners directly. Our technology mitigates that risk, allowing us to safely distribute their paid content protecting their advertisers from automated click fraud."

"We're offering something that hasn't been available before," says Director of Business Development, Jeremy Chrysler. "Some search sites are implementing JavaScript-based contextual applications -- such as Google AdSense -- and while that might make sense for content sites, it often doesn't deliver relevant listings for search and directory websites. We've combined flexibility of an XML solution with top tier payouts to help search site owners drastically increase their revenue-per-search." Leveraging the flexibility of XML, site owners can integrate the placement of FeedPatrol advertisements into their website's look and feel to maximize click-through rates. Because they control the output, site owners can predict what content will appear on their pages, and are thus able to better project future revenues.

Not just paid search

"We are more than just a paid search solution," says John Linden, ValidClick's CEO. "FeedPatrol is a content distribution platform -- we currently offer product comparison, paid search, online coupon, yellow page, related keyword, and non-paid search feeds. We offer content that not only makes a website more profitable, but also creates a better user experience." By delivering additional types of content, FeedPatrol partners can transform themselves from basic web directories into fully functioning search engines, complete with features such as a robust shopping comparison engine or a national yellow page directory.

More information on ValidClick's real-time click fraud detection technology is available at http://www.validclick.com. For more information on the FeedPatrol network, visit http://www.feedpatrol.com.

Contact Information

  • ValidClick, Inc.
    310 Armour Rd, Suite 203
    North Kansas City, MO 64116
    Email: inquiry@validclick.com
    Phone: 816-533-0409