SOURCE: Tier One Partners LLC

Tier One Partners LLC

October 05, 2011 10:00 ET

Financial Services Innovator Weemba Selects Tier One Partners as PR Agency of Record

Agency Charged With Taking Weemba's Message Nationwide, Creating New Category in Borrower/Lender Services

BOSTON, MA and CHICAGO, IL and SAN FRANCISCO, CA--(Marketwire - Oct 5, 2011) - Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced it has been selected as the agency of record for Weemba, a social network site that revolutionizes the way borrowers and professional lenders find each other and interact. Tier One has been retained to help support the company through its launch and expansion across the U.S.

"We were impressed with Tier One's experience in the financial services marketplace, which is critical for Weemba as we roll out our service to a national audience," said Annette Gallagher, CEO at Weemba. "We are thrilled with the counsel and support Tier One's team has provided to-date, and we're confident they will be a valuable partner in helping us articulate our message and get the word out to interested borrowers and lenders."

Using state-of-the-art safeguards, Weemba lets verified borrowers create a profile and post a loan project with the goal of obtaining financing from one of the many professional lenders registered in Weemba. By creating a place where borrowers can post their own projects and connect with only interested professional lenders of their choosing, Weemba puts borrowers in the driver's seat, while giving professional lenders a chance to search and compete for more projects. Weemba facilitates the borrower-lender interaction without interfering in the negotiation process

"Our firm is committed to working with forward-thinking organizations, particularly ones that can make a difference in people's lives and businesses through better financial management," said Sue Parente, managing partner at Tier One Partners. "Weemba has figured out a way to alleviate much of the difficulties and inefficiencies around lending that have been a tremendous source of tension for individuals and businesses. We are excited to have the opportunity to tell people about Weemba, a service we believe will become a new standard in lending practices."

About Tier One Partners
Tier One Partners, LLC is a national, full-service public relations agency with a service model based on "all senior talent, all of the time." Specializing in consumer, technology and financial services markets, Tier One delivers award-winning work through a creative, entrepreneurial team environment that attracts premium talent. Tier One's approach to navigating today's new communications dynamics helps companies forge emotional connections with their key audiences, ultimately driving brand loyalty. Headquartered in Boston, the agency has hubs in Chicago and San Francisco. Tier One is also a member of the Council of Public Relations Firms. For more information, please visit www.tieronepr.com.

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