SOURCE: FinancialForce.com

FinancialForce.com

May 11, 2011 10:00 ET

FinancialForce.com CEO to Present at All About the Cloud Conference

Jeremy Roche Will Discuss the Cloud-Driven Shift to Free-Market ERP

SAN MATEO, CA--(Marketwire - May 11, 2011) - FinancialForce.com, the cloud applications company, today announced that president and CEO Jeremy Roche will present a session on cloud platforms at the Software & Information Industry Association (SIIA) All About Cloud conference, taking place at The Palace Hotel in San Francisco, May 23-26, 2011. Roche's presentation, "Using Cloud Platforms to Enable a Free-Market Approach to Apps," is scheduled for Wednesday, May 25, at 11:50 a.m. PT. Details are as follows:

Who: Jeremy Roche, President and CEO, FinancialForce.com
What: "Using Cloud Platforms to Enable a Free-Market Approach to Apps"
Where: All About Cloud, Palace Hotel, 2 New Montgomery Street, San Francisco
When: Wednesday, May 25, 2011, 11:50 a.m. - 12:15 p.m. PT

In his session, Roche will examine how cloud is driving a shift in a well established industry and how it is starting to enable users to look beyond single cloud app selections and commit to a preferred cloud platform to replace single-source ERP. He will also discuss how FinancialForce.com is leading the way for free-market ERP on the Force.com platform and reshaping the battle for financial and accounting applications. More on this topic can be found on FinancialForce.com's blog.

Roche was the driving force behind the creation of FinancialForce.com in 2009 with investments from UNIT4 and salesforce.com. Prior to launching FinancialForce.com, he was instrumental in the success and global expansion of CODA, a UK-headquartered public company specializing in enterprise accounting applications and subsequently acquired by UNIT4.

FinancialForce.com was recently named a finalist in the 26th annual CODiE Awards in the Best Financial Management Solution category. Winners will be announced on Wednesday, May 25th at the CODiE Awards Luncheon, to be held as part of the SIIA All About Cloud conference.

About All About the Cloud Conference
OpSource and the Software & Information Industry Association (SIIA) proudly bring you the world's largest ISV Cloud Computing conference, All About the Cloud. Marking its 6th year, All About the Cloud represents the world's largest forum for the advancement of the as-a-service industry. From security and compliance, true multi-tenancy, integration, and platform strategies, All About the Cloud has it all. The Cloud is here to stay and it is changing the way every one of us consumes IT services and delivers applications.

For more information please go to: http://siia.net/aatc/2011/default.asp

About FinancialForce.com
FinancialForce.com is the cloud applications company. We focus 100% on building business applications for Force.com, the world's leading cloud computing platform from salesforce.com. Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and salesforce.com.

To learn more please visit www.FinancialForce.com.

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