Fincentric Corporation

Fincentric Corporation

March 09, 2007 09:00 ET

Fincentric Corporation: Innovative Tool Allows National Bank of Arkansas to Look for Gold Within Customer Base

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 9, 2007) - National Bank of Arkansas selects Fincentric Leadbuilder, bank lead generation software, to drive customer awareness of bank offerings and referrals through the frontline. Fincentric Leadbuilder helps automate teller referral programs all the way to the sales desk. National Bank of Arkansas plans to implement the tool in all of its 8 branches.

Traditional marketing tools such as advertising and TV commercials are usually cost prohibitive for smaller financial institutions and the results are often difficult to measure. Fincentric Leadbuilder was designed to generate direct responses to offerings presented during day-to-day bank customer interactions. The offerings are targeted and highly relevant to each customer's needs.

"We selected Fincentric Leadbuilder to enable tag-on sales. We believe that asking for the business is the first step in getting the business. There is a lot of gold yet to be discovered within our client base," says Mike Mathes, President of National Bank of Arkansas. "Fincentric Leadbuilder will allow our frontline representatives to initiate a conversation about a related financial product, in a way that fits in the conversation naturally. And we can measure the results in real-time. We expect the pay-off to be visible from day one," says Mathes.

Fincentric Leadbuilder provides warm leads to a bank's sales teams - leads that have been generated through frontline representatives. Based on results obtained by other financial institutions using the tool, these leads have much greater close rates compared to traditional marketing campaigns.

"We welcome National Bank of Arkansas to our fast growing user base," says Robert Nygren, Chief Executive Officer of Fincentric Corporation. "We are pleased to offer cost-effective alternatives that allow banks to meet more customer needs and to increase revenues," says Nygren.

About National Bank of Arkansas

National Bank of Arkansas was founded in 1981. Our headquarters is located in North Little Rock, AR and we serve Central Arkansas with eight branches located in Pulaski and Faulkner counties. The Total Assets of the bank is in excess $185,000,000 with 80 employees. The bank provides the products and services our customers and community want and need to have a better life and to succeed. For more information about NBA, please visit www.nationalbankofarkansas.com.

About Fincentric Corporation

Fincentric Corporation provides technology and services solutions that help financial institutions automate key business processes to drive operational efficiencies, increase revenues and customer satisfaction. Our teams and our high-performance technologies have been supporting well over 150 financial institutions on 5 continents for over 22 years. For more information about Fincentric, please visit www.fincentric.com.

™ Fincentric and Wealthview Banking are trademarks owned by Fincentric Corporation, used under license. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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