SOURCE: Consolidated Shoe Co.

May 23, 2006 17:00 ET

Find Clues -- Get Shoes!

The Windy City to Play GPS Treasure Hunt Game

LYNCHBURG, VA -- (MARKET WIRE) -- May 23, 2006 -- Beginning Friday in Chicago the euro-style travel shoe brand, Palladium, will start giving away free shoes and cash prizes to people spotting "palcaching clues" as they travel city streets and parks. Longitude and latitude coordinates leading to specially-coded palcache (ammo) boxes can also be found at Palladium retailers and via the brand's website (

Palcaching rules are simple: find the right palcache boxes, write down the codes, enter the codes at, and redeem prizes online. Chicago joins New York City, Atlanta, GA, the San Francisco Bay Area, and Portland, OR as a palcaching hot spot.

Palcaching is based on the worldwide version of geocaching (and originally named by geocaching bloggers) where 250,000 active caches -- containing anything from poetry to cash -- are hidden in remote locations spread over 220 countries. Geocachers use computers and GPS (Global Position System) units to search for them (

Amy Gallagher, marketing director for Consolidated Shoe Co. of Lynchburg, VA, Palladium's parent, said, "We're thrilled that Chicago is playing Palladium's version of the geocaching sport."

Note: B-roll and photo images of cache placement available.

Contact Information

  • Press Contact:
    Amy Lorenti