SOURCE: Dorman Products

Dorman Products

August 15, 2011 09:00 ET

Find Dorman Parts Faster & Easier Using Enhanced Search Capabilities Powered by Google® on DormanProducts.com

COLMAR, PA--(Marketwire - Aug 15, 2011) - Dorman Products, Inc. (NASDAQ: DORM) has just launched an updated website, featuring a more comprehensive, user-friendly part search experience powered by Google®. Now, it's faster and easier for automotive professionals and do-it-yourselfers to find the Dorman parts and resources needed to get the job done, instead of going to the Dealer.

For the full experience, visit www.DormanProducts.com.

Users of the website have the option of looking up specific parts by entering vehicle year, make, model and engine type. From there, users will be able to select a part type or enter a keyword. For added convenience, the enhanced search capability also features an auto-complete function which suggests part names as characters are typed into the search box and spelling suggestions, where the most relevant spelling of a keyword is provided.

With the variety of product lines offered by Dorman, a challenge for website users has been knowing the many different names used for the same part. Now, search functionality for synonyms and aliases has been added, allowing users to search for parts using names they're most commonly referred to in the industry. For example, entering Stabilizer Bar will also pull results for Sway Bar.

In addition, if a part is selected without having already selected the year, make, model or engine, the option to "Check Your Fit!" will appear, without having to start the search over. A pop-up message will let users know if the part does or does not fit the specified vehicle.

Results can be filtered by year, make, model, engine, part type and brand. For example, see all Dorman parts available for a 2009 Ford F-150, then from there, see what Brake parts are available for the same model. Results are displayed 25 per page in standard format, but can also be viewed with 50 or 100 per page.

Finally, once a part is found, all marketing materials will be readily available on the same page as the product information. Quickly access related instruction sheets, installation videos, audio clips, sell sheets and much more without additional searching.

About Dorman Products

Dorman Products, Inc. is a leading supplier of Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman products are marketed under the Dorman®, OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, renew®, TECHoice®, Symmetry® and Scan-Tech® brand names.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's most recent Annual Report on Form 10-K under Item 1A - Risk Factors.