SOURCE: Findly


February 26, 2015 08:00 ET

Findly Executive to Share Best Practices for Employer Branding at HR West 2015 Conference

SAN FRANCISCO, CA--(Marketwired - Feb 26, 2015) -  

Mark Hornung, senior vice president, Strategy for Findly, the on-demand talent market leader and a Symphony Technology Group (STG) company

Will present the session "5 Do's and Don'ts of Employer Branding," at the HR West 2015 conference.

Monday, March 2 - Wednesday, March 4, 2015 

Hornung will present on Tuesday, March 3, 2015 from 7:30 a.m. to 8:45 a.m. PST.

Oakland Convention Center
550 10th Street
Oakland, Calif.

A company's employer brand, which is separate and distinct from its consumer brand, is a key factor in any organization's talent management efforts. Moreover, a recent LinkedIn survey found that a majority of professionals rank a company's employer brand as a top factor when choosing their next opportunity. The ability to create, project and maintain a strong employer brand is essential to attracting new talent and keeping current employees engaged.

During this session, Mark Hornung, senior vice president, Strategy for Findly, will outline the differences between employer brand and employer branding while explaining the five dos and don'ts necessary to create a successful employer branding strategy. He will also discuss the importance of maintaining a positive employer brand and how it can be nurtured and communicated to current and prospective employees alike. Attendees will learn how to foster a strong relationship between employer brand and company goals, and the tools that can and should be used as part of the overall strategy.

HR and recruiting professionals who wish to learn more about employer brand and its impact on their talent acquisition processes are encouraged to attend this informative session. Additional information about HR West 2015 can be accessed at:

About Findly
Findly leads the world in talent acquisition innovation. Findly's award-winning solutions combine unrivaled mobile and social capabilities, employer brand strategy, creative, digital and media placement with applicant tracking and assessments to address the challenge of finding the right talent at the push of a button. Built for today's digitally savvy and highly mobile workforce, Findly delivers a compelling unified platform of technology and services to acquire, manage, screen and engage only warm candidates. The result is a more strategic use of talent and enhanced competitive advantage. Learn more at

About Symphony Technology Group
Symphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and being a partner in building great software and services companies. In addition to capital, STG provides transformation expertise to enable its portfolio companies to deliver more value to clients to retain and attract the best talent and to achieve best-in-class business performance. All STG portfolio companies are expected to grow through innovation. STG's current portfolio consists of 12 global companies with combined revenue of approximately $2.5 billion and thousands of employees spread across North America, Europe and Asia. For more information, please visit