SOURCE: Tealeaf

Tealeaf

April 05, 2011 05:00 ET

Finish Line Deploys Tealeaf to Support Its Commitment to a Premium Customer Experience

Leading Specialty Retailer Relies on Tealeaf to Optimize Its Website

SAN FRANCISCO, CA--(Marketwire - April 5, 2011) - Tealeaf®, the leader in online customer experience management (CEM) software, today announced that Finish Line, a premium retailer of athletic footwear, apparel and accessories, is using Tealeaf to support its commitment to an elevated online customer experience. Tealeaf provides Finish Line with online visibility into its web storefront and captures and records user sessions, enabling Finish Line to identify and assess the business impact of website features as well as opportunities to improve the customer experience and company results.

Tealeaf's powerful customer experience technology helps global leaders optimize ebusiness by eliminating obstacles that block successful conversions or completion of business processes. Tealeaf's deep insight helps retailers answer the difficult questions that traditional web analytics and voice-of-customer solutions alone cannot, such as: "Why are conversion rates down?" "Why is business growth not over-achieving against market growth rates?" "Why can't we resolve more customer issues in our web call centers?" 

"We strive to offer the best possible experience for our customers," said Finish Line senior vice president of E-Commerce Roger Underwood. "With Tealeaf, we are able to pinpoint existing opportunities to improve our website and anticipate what needs customers may have as we evolve. Tealeaf is a critical component of our customer experience strategy and has helped us remove obstacles on behalf of our customers so that they can complete their transactions quickly and without frustration."

According to data from the Department of Commerce, total e-commerce industry sales for 2010 were estimated at $165.4 billion, an increase of 14.8 percent from 2009, and total retail sales in 2010 increased 7.0 percent from 2009. Improved economic conditions can translate into huge gains for retailers who take steps early to make sure all customers can complete their transactions and maintain a positive experience throughout the process.

"As the economy continues to improve, consumer spending is on the upswing," said Geoff Galat, vice president of Worldwide Marketing for Tealeaf. "Online retailers must provide an exemplary customer experience to avoid being left in the dust by their competitors. By proactively identifying opportunities to continuously improve its site, Finish Line is advocating on behalf of its customers for a truly premium online experience."

About Finish Line
Finish Line is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 663 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.

About Tealeaf
Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com

© Copyright 2011 Tealeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of Tealeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf's CX Customer Behavior Analysis Suite are all trademarks of Tealeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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