SOURCE: Omniture

May 12, 2008 08:00 ET

Finish Line Selects Omniture Suite of Products to Personalize the Online Shopping Experience

Leading Athletic Footwear Retailer to Use Omniture SiteCatalyst, Discover, Test&Target and Genesis

OREM, UT--(Marketwire - May 12, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that The Finish Line, Inc. -- a leading athletic footwear, apparel and accessories retailer -- has selected Omniture SiteCatalyst®, Discover®, Test&Target™ and Genesis™ to personalize the online shopping experience for their customers and drive highly targeted online marketing campaigns. Using Omniture, Finish Line will have the ability to serve offers and content to Web site visitors based on individual preferences, integrate their survey and email marketing solutions with Web analytics, and gain increased insight into what customers are looking for -- allowing Finish Line to tailor marketing campaigns to match specific shopper interests.

"The key to successful online retailing is to know what your customers want and then clearly present those products as they enter your site," said Roger Underwood, senior vice president of information systems at Finish Line. "Omniture solutions allow us to listen to our customers by providing technology that helps us understand how our visitors interact with our site, segment shoppers based on behavioral trends and cater content to meet specific customer interests."

Finish Line is using Omniture SiteCatalyst Web analytics -- to understand customer responses to online campaigns, merchandising strategies, site navigation and content -- as well as Omniture Discover, which categorizes and segments customer behavior for in-depth analysis. For example, Discover can help Finish Line know, in real time, how many people from a specific geographical region looked at a specific brand of shoe at a specific time of day and then decided to make a purchase.

Using Test&Target, Finish Line will be able to personalize content and promotions -- streamlining merchandise recommendations and focusing on the individual online shopping experience of their customers. Through the Genesis platform, the company will integrate their online customer survey technology using ForeSee Results with Omniture Web analytics -- combining true customer feedback with behavioral data in order to formulate effective online promotions and campaigns. Finish Line will also integrate their ExactTarget email marketing technology into Omniture via the Genesis platform to allow more targeted email marketing campaigns.

"As retailers strive to deliver the ultimate online experience, it is critical to have insight into customers' preferences, needs and interests," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture's integrated suite of products is ideal for retailers like Finish Line who are looking to not only analyze and understand what is happening on their site but also use that information in an automated fashion to provide customers with more relevant content."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and as an on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About Finish Line

The Finish Line, Inc. is one of the largest mall-based specialty retailers operating under the Finish Line and Man Alive brand names. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The Company currently operates 700 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online. To learn more about these brands, visit www.finishline.com.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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