SOURCE: Ignite Sales

Ignite Sales

September 06, 2012 09:00 ET

FinovateFall 2012 Selects Ignite Sales to Present the Newest Innovation in Retail Bank Sales and Marketing

Turning Banking Channels Into Account Opening Centers of Excellence

DALLAS, TX--(Marketwire - Sep 6, 2012) - Ignite Sales Inc., the leader in customer-driven account lift, is excited to announce it has been chosen to present at FinovateFall 2012 in New York City. Ignite Sales is launching the world's first Bank Product Concierge™ which will change the way retail banks sell financial products to consumers and manage their branch delivery network.

The solution is turning bank branches, call centers and websites into account opening centers of excellence, helping them easily and cost effectively reach their customers to upsell and cross-sell products consistently across channels and across their branch networks.

The Concierge Analytics Dashboards™ will also debut at FinovateFall 2012. The Dashboards provides the only way for bank executives to determine what products should be sold based on Eligibility Data™. Today, banks know which products have been sold to customers, but they do not know what could have been sold. This gap provides an enormous opportunity for banks ready to focus on driving greater account openings at the point of sale. Ignite will take the stage in the Javits Convention Center in New York City, on the 12th of September at 11:00am.

"We are honored to have been selected to present our newest innovation at FinovateFall from the hundreds or thousands of companies who applied. The timing of this innovation roll-out is perfect to enable improvements in the economic condition of both banks and their customers," states Mr. Orlowsky, President and CEO of Ignite Sales.

Ignite holds a patent on matching bank products to customer needs. Ignite's vision is to transform all bank channels from transaction centers into sales centers. In addition, Ignite assists the bank in being truly customer-centric, helping consumers choose the right products for themselves. Ignite's chairman Robert Mahoney, former Cleveland Federal Reserve Chair and retired CEO of Diebold, has long predicted branches will need to be more like retail stores. Ignite's research and development began ten years ago and today the company has amassed purchasing behavior analytics on millions of interactions between banks and consumers.

Ignite Sales executives Mitchell Orlowsky, President & CEO, and Barbara Boe, Founder & Vice President, will be presenting at the event of the year that showcases the newest banking and financial technology innovations from large and small industry-leading companies around the world.

About Finovate
About FinovateFall: FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit http://www.finovate.com/fall2012/.

About Ignite Sales
Ignite Sales delivers customer-driven account lift to drive revenue opportunities for the banking industry. Using patented predictive analytics based on years of scientific behavioral data, Ignite Sales fundamentally changes the way banks sell the optimal products across all sales channels, improve customer loyalty and drive competitive advantage. Ignite's customers include many of the leading U.S. retail banking institutions such as Comerica, Fifth Third, SunTrust, Sovereign/Santander and Wells Fargo & Co. For more information, go to www.ignitesales.com or call us at (972) 789-5520.

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