SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

April 25, 2016 06:00 ET

Fins Up Ontario -- NEW LandShark Lager Is Finally Here

KITCHENER, ON--(Marketwired - April 25, 2016) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced the arrival of LandShark Lager at Beer Store locations across the province.

"LandShark Lager has been a phenomenal success south of the border," stated Sean Dennis, Director of Marketing, Brick Brewing. "So it's incredibly exciting to share this news with the beer-drinking, beach-loving people of Ontario. When people are out enjoying the sunshine this summer, an ice-cold, smooth-tasting, LandShark Lager will complete the picture. People can choose the fast chilling 473ml tall can or the iconic clear bottle; whichever suits your mood. LandShark is the perfect Island Style Lager."

"It all started with a song in 1977, and since then, 'Margaritaville' has been helping people escape to an island state of mind," stated George Croft, President and CEO, Brick Brewing. "And today that desire is stronger than ever. LandShark Lager is made for the times when smiles, beach play and laughter take over from the concerns of the day. So Fins Up to good friends, ice-cold beer, some carefree fun in the sun and a great summer."

"We are so happy to work with our friends at Brick Brewing to help us bring LandShark Lager to Canada," said Douglas McCreadie, President Global Beverage Alcohol, Margaritaville Enterprises. "People have been asking us to bring LandShark to Canada for some time and now it's finally here. And just like summer, it's always worth the wait. It's brewed with real passion and a dedication to quality and, thanks to LandShark's arrival, maybe, just maybe, summer in Canada just started a little earlier!"

LandShark Lager is available at Beer Store locations across Ontario in 6 x 473ml tall cans, 6 bottle packs and 24 bottle packs. And now for a limited time, get $5 off 24 bottle packs at the Beer Store. Let the FIN begin!

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image Available: http://www.marketwire.com/library/MwGo/2016/4/22/11G094657/Images/SBB0420-02_LandShark_TBS_Glassware_Pairing-ba193298df20beeeb1e90861b4d80e37.jpg

Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732
    info@brickbeer.com