Brand Neue Corp.
OTC Bulletin Board : BRNZ

Brand Neue Corp.

September 29, 2010 08:00 ET

Fiorino Grande Named President of InteLEDgent Lighting Solutions Inc., a Subsidiary of Brand Neue Corp.

LAS VEGAS, NEVADA--(Marketwire - Sept. 29, 2010) - Brand Neue Corp. (OTCBB:BRNZ) ("Brand Neue" or the "Company") announced today that Fiorino Grande has been named President of the Company's new subsidiary InteLEDgent Lighting Solutions Inc.

"We are very pleased to be able to attract a business leader of Fiorino's stature to lead InteLEDgent Lighting Solutions and our strategic partnership with Worldwide LED Lights Inc.," says Adi Muljo, Chairman and CEO of Brand Neue Corp. "He has a proven track record as a visionary leader skilled at generating business, growing revenues and achieving profitability."

Fiorino Grande has built Grande Construction into one of the largest construction companies on the east coast. Since taking over the family business in 1980, Fiorino Grande and Grande Construction have built more than 30,000,000 square feet of residential and commercial developments including office buildings, restaurants, and other community amenities. Grande Construction is now focused on building entire communities, becoming a leading developer of quality projects in Pennsylvania and beyond ( Grande will serve as president of the new Brand Neue subsidiary company which will market a full spectrum of LED lighting products under the InteLEDgent Lighting Solutions brand. 

"Brand Neue and Worldwide are at the forefront of the burgeoning green tech LED Lighting market," said Fiorino Grande. "While LED lighting offers a significant opportunity to deliver eco-friendly energy saving solutions, it will be smaller, nimbler companies such as Brand Neue and Worldwide that lead the lighting transformation from high energy consuming, often toxic traditional lighting products to environmentally friendly, ultra efficient LED. InteLEDgent Lighting Solutions is focused on delivering high quality LED products at low prices and becoming a knowledge and product leader in the LED supply chain."

Also joining the InteLEDgent Lighting Solutions management team are Michele Bosco, George Milas, Michael Lancellotti, and Antonio Grande, Fiorino's son and Vice President of Grande Construction. Michael Bosco is currently president of Worldwide LED Lights and will lead the partnership's new product development as Vice President, Research and Development. New York City-based George Milas will be Vice President Global Sales; with Worldwide's Michael Lancellotti taking on the role of Vice President Marketing/Sales. Antonio Grande will conduct the partnership's operations as Vice President.

"Our marketing focus has been to provide LED retrofits to commercial customers," said Kevin LaBranche Manager Marketing & Distribution and a Director at Brand Neue. "LED retrofits are considered the easiest and quickest way to provide energy savings to commercial building owners, and our strategic partnership with Worldwide will help accelerate our penetration into this exciting market. Fiorino Grande's experience is a perfect fit, with his established network in the development business providing us with a further opportunity to expand in the growing LED lighting marketplace."

For more information please contact Brand Neue Investor Relations at 702.589.5849 or visit

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About Brand Neue Corp.

Brand Neue Corp. is a product innovation company trading over the counter on the OTCBB under the symbol BRNZ. Brand Neue Corporation is dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to retail, manufacturing and industrial application clients worldwide. For further information, please contact the Brand Neue office at 702.589.5849 or visit

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  • Brand Neue Corp.
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