May 23, 2011 14:10 ET

FIPPEX Targets Expanded Audience and Launches New Web Site

CHICAGO, IL--(Marketwire - May 23, 2011) - FIPPEX, LLC, the industry-leading provider of Web-based client enablement software, announced the expansion of its offerings and the launch of a new Web site.

Originally built for financial services, FIPPEX has proved to be a valuable partner for firms looking to modernize their communications, enhance their customer service, and empower their clients to be more engaged. Since 2010, FIPPEX has doubled its staff and grown its customer base by 300%, expanding into multiple industries that include marketing, media and event services.

"When we first founded FIPPEX it was our intention to build a platform that could help financial services firms raise capital and communicate with their investors," said Bill Burnett, President. "Over time we found that a number of other industries were interested in innovative software in order to boost sales & marketing and improve client communications."

Marketing budgets in 2011 have grown and investments in new technology have taken a leading role for firms looking to modernize current means of communication. Old methods of sharing large amounts of information have been abandoned for more efficient and effective communications. Clients are demanding more transparency and control, which is the cornerstone of what FIPPEX provides.

"In today's marketplace, technology plays a critical role in customer engagement, whether it's sales and marketing or customer retention," added David Pessis, Founder and Chief Technology Officer (CTO). "Which is why the FIPPEX platform is focused on client enablement and providing modern tools to help our clients connect with customers more knowledgeably and interactively."

The client enablement model provides a centralized portal where clients can go 24 hours a day 7 days a week to view (download) or react (upload) to information. It is founded on the principle that today's client communications need to be a two-way street and that firms can recognize economies-of-scale and improved customer relations by leveraging new technologies.

FIPPEX is a powerful web-based client enablement platform that provides a centralized portal where clients can leverage a diverse array of tools to seamlessly interact and communicate with current and prospective customers. Used by financial institutions, marketing agencies and media conglomerates companies, FIPPEX is intuitive and completely customizable, allowing firms to present information that is esthetically appealing, simple to implement and easy to administer.

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