SOURCE: Fire Mountain Beverage Company

April 11, 2006 05:49 ET

Fire Mountain Beverage Company Expands Corporate Presence to Valencia, California

VALENCIA, CA -- (MARKET WIRE) -- April 11, 2006 -- Fire Mountain Beverage Company (OTC: FBVG) announces that it has expanded its corporate offices to Valencia, California, to better serve the West Coast and manage the new advertising campaign.

According to Anthony Miller, CEO, "We have moved our primary contact offices to Valencia, California, to obtain a better proximity of our West Coast Region including the immediate Southern California areas. We are excited to make this move and anticipate significant growth in the coming months as the beverage sector evokes into full swing as temperatures begin to rise in the next few months. We are also assembling our sales and marketing teams who will also be reporting out of this corporate office as well. Our objective is to continue to expand from this support infrastructure and broaden our strategic marketing plans to include a nationwide consumer base. Our new address is 27240 Turnberry Ln. Suite 200 Valencia, Ca. 91355; phone 661 362-0716 or 661 251-3728."

Fire Mountain Beverage Company (FBVG) develops, markets, sells, and distributes branded purified and oxygenated vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.

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