Roxul Inc.

Roxul Inc.

January 25, 2011 08:59 ET

Fire Resistant Insulation Made From Mineral Wool That Delivers Energy-Efficiency and Environmental Protection for Residential and Commercial Projects

LONG ISLAND, NEW YORK--(Marketwire - Jan. 25, 2011) -

Attention: Business, Technology, Green Building Construction

Inspired by the discovery of rock wool strands near lava cooling at the base of a volcano in Hawaii one hundred years ago, a fire resistant insulation made from lava rock and recycled slag (a by-product from steel production) will be on display in Long Island. The US Green Building Council's Long Island Chapter has invited Roxul Inc. to present its green insulation energy solution to local architects, engineers and home builders.

Where: Carlyle On The Green
  Bethpage State Park
  99 Quaker Meeting House Road
  Farmingdale, NY 11735
When: Tuesday, January 25, 2011
  Roxul Mineral Wool presentation 11:00 a.m.

While mineral wool has been commercially available across North America, Roxul is the first mineral wool product for residential construction. Manufactured in North America in Milton, Ontario and Grand Forks, British Columbia for the past 22 years, recycled slag rock, which is waste by-product of the steel industry, is crushed and melted along with lava rock, spun into fibers, bound into dense mats, and then baked into insulation sheets for walls and pipes.

The density of the fibers of this product make it a highly effective insulation. With an R15 and R23 rating in Roxul's residential product line, they are a leader in energy efficiency in the US. But this product delivers much more than its core function of resistance to heat transfer.

Mineral wool has a high melting point making it able to withstand temperatures up to 2150º F (1177º C). It is non-combustible and does not contribute to the spread of fire nor does it produce smoke or release toxic gas in the event of a fire. The natural fire resistance benefits of mineral wool provide extra minutes to help save people, property and reduce environmental damage. There are no added flame retardant chemicals added to this insulation unlike other combustible insulation such as fiberglass and foam. 

Ideal for DIY home projects, Roxul mineral wool insulation is easy to install and can be cut by hand to custom fit into any space. Mineral wool maintains it shape making it a long lasting and effective insulation. Because it is water repellent yet vapour permeable, it will not sag over time due to exposure to moisture. Roxul mineral wool contributes to a safer environment because it will not rot or grow mould, mildew, fungi, bacteria or sustain vermin.

"Mineral wool can help Long Island home owners save money on their utility bills, reduce their home's carbon footprint and give them peace of mind," said Mark Bromiley, Segment Manager at Roxul. "The density of mineral wool ensures that it will keep its form and be tight-fitting so it will perform reliably many years delivering real long-term value."

Another benefit of the mineral wool fibers is their sound-proofing quality. Mineral wool has a proven acoustic rating making it ideal to sound-proof of any area of the home. 

"I've used Roxul mineral wool all over my house from the basement to the laundry room on our main floor," added Bromiley. "We like to do our laundry at night when utility rates are lower and now that we've insulated the laundry room, our sleep is not disturbed by the sounds of the washer and dryer."

Not only is Roxul's mineral wool made from natural and recycled product in CFC- and HCFC- free product and process, its manufacturing facilities are green too. All scraps are turned into small bricks and recycled directly back into mineral wool so they have no waste going to landfill. Heat generated from the melting process is distributed throughout the building and they collect rainwater to use in the cooling down process needed to make the mineral wool fibers.

Roxul Inc. is the North American arm of parent company Rock Wool International with $2.1 billion in global annual sales. Roxul is available at Lowe's and can be specially ordered at Home Depot.

Media are welcome to the event. Lunch will be available at 12:00 noon. Please confirm if you plan to attend.

Mark Bromiley is available for media interviews in advance of the U.S. event. Andy Rice, the US Architectural Sales Manager for Roxul, is available for media interviews in Long Island.

Visit for further information and downloadable photos and to see product demonstration videos.

Contact Information

  • To arrange an interview either in advance
    or during the event, contact: PR POST
    Holly Beetham