SOURCE: Restaurant Sciences

Restaurant Sciences

June 18, 2013 11:04 ET

Fireball Cinnamon Whiskey Catches Fire on Premise According to New Restaurant Sciences' Data

Flavored Spirits Continue to Rise in Popularity

NEWTON, MA--(Marketwired - Jun 18, 2013) -  Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, unveiled that Buffalo Trace's Fireball Cinnamon Whiskey is enjoying significant growth at US restaurants, bars and hotels. 

"We have seen a rise in popularity of flavored spirits as a category, with Fireball Cinnamon Whiskey showing tremendous growth," said Chuck Ellis, president of Restaurant Sciences LLC. "In establishments selling Fireball Cinnamon Whiskey over the past year, Fireball Cinnamon Whiskey is approaching seven percent dollar share of spirits up from 3 percent dollar share in April 2012.

"Currently, Fireball Cinnamon Whiskey registers more than 2 percent dollar share of spirits in the US overall market," said Ellis. "As Fireball's distribution expands, the overall share will continue to grow."

While other flavored whiskeys are also increasing share, Fireball Cinnamon Whiskey is outpacing its competition in overall share and popularity. As Fireball has grown, we have tracked modest declines in Liqueurs (-0.5% share) and Vodka both plain (-1.3% share) and flavored (-0.5% share).

About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms over $1 Billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.

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  • Marianne Sabella Dempsey