SOURCE: Firefly

Firefly

March 21, 2016 09:15 ET

Firefly Brings More "Troops" to the Brush Battle With a New Star Wars 3D Character Toothbrush Featuring Stormtrooper

New Toothbrush Line Features a 3D Action Figure on the Handle, Blurring the Line Between Brush Time and Play Time to Entertain Kids Into Healthy Habits

BUENA PARK, CA--(Marketwired - Mar 21, 2016) - Just in time for Easter basket goodies and the anticipated DVD release of the newest Star Wars film, Firefly -- the leader in children's oral care solutions -- has expanded its line with a new 3D Character Toothbrush, featuring the iconic Star Wars Stormtrooper. This toothbrush brings interstellar fun to brush time by blurring the line between toy and toothbrush, featuring a Stormtrooper on the front of the brush that looks like an action figure, and stands upright on the counter for less mess and superior hygiene. This is the first in a new line of Firefly 3D Character Toothbrushes that will be introduced -- Kylo Ren, Hello Kitty and other 3D Character Toothbrushes will debut later in 2016.

Toy-like oral care products, like the new Star Wars 3D Stormtrooper Toothbrush, aren't just cool for Kids to interact with -- they can help parents overcome a daily battle with kids to build a daily brushing routine. A 2015 Kelton Survey of Moms found more than half of moms dread getting their child to brush in the morning, but -- luckily -- the same amount of Moms said letting their kids pick out their own oral care products helped motivate the kids to brush.

"Parents are busier than ever, and they know getting their kids to develop good oral care habits is a real challenge when the kids put up a fight every morning and night. Fun and interaction wins, not lectures," said Geoff Carroll, Chief Marketing Officer, Dr. Fresh, LLC. "Previously, kids' toothbrushes were limited to featuring pictures or bright colors -- Firefly is changing all of that with the new 3D Character Toothbrush line that look like their favorite toys. Plus, everyone wins with a clever design that enables it to stand upright to keep the brush and countertop clean."

In addition to the new 3D Character Toothbrush line, parents can also explore the complete Firefly Star Wars collection with the popular Lightsaber flashing timer toothbrushes, which feature galactic sounds and memorable movie quotes from favorite characters like Yoda, Kylo Ren, Darth Vader and Obi-Wan Kenobi, now available at Walmart, Target, Kroger, Walgreens and more. The Firefly Ready Go Toothbrush, which is the number one selling children's manual toothbrush line, is also available in a wide range of Star Wars characters including: Stormtrooper, Yoda, Obi-Wan Kenobi and Darth Vader, as well as new characters Kylo Ren and BB-8.

For more information about Firefly, including where to find its popular line of Star Wars character toothbrushes, visit fireflytoothbrush.com. Be sure to join the #BrushBattle conversation on Facebook, Twitter and Instagram where the brand also shares brushing tips to help moms and dads everywhere get their kids excited to brush.

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.