Firefly Foundation

Firefly Foundation
Alzheimer Society of Ontario

Alzheimer Society of Ontario

March 18, 2008 08:00 ET

Firefly Foundation and Alzheimer Society of Ontario Launch Research Award

A spark of hope for a new generation of brains

TORONTO, ONTARIO--(Marketwire - March 18, 2008) - Firefly Foundation and the Alzheimer Society of Ontario are joining forces to create the Firefly Spark Award, an innovative new award in the field of brain research. This joint research and fundraising initiative will provide up to $200,000 over two years to a young or established researcher for investigating beyond conventional science with the goal of preventing or slowing the onset of Alzheimer's disease and Mild Cognitive Impairment. Firefly has already pledged $100,000 with matching funds to be raised through the new partnership. This award is also a welcome new addition to the Society’s National Peer-Reviewed Program that supports promising biomedical and psychosocial research.

"In funding this kind of research, we strive to reveal not only what you will prevent, but also what you can gain now in terms of improved memory and ability," says Heather Fraser, Founder and Chair, Firefly Foundation. "Our ambition is to generate substantive evidence on how people can 'beat the odds' on Alzheimer's and inspire a new generation of 'brain advocates'."

Firefly Foundation and the Alzheimer Society of Ontario share the common goal of eradicating Alzheimer's disease, which already affects nearly 170,000 people in Ontario and more than 450,000 across Canada. With these numbers expected to soar as baby boomers enter their retirement years, these two organizations can target brain health from different ends of the demographic spectrum by bringing complementary strategies to the cause.

Celebrating its 25th anniversary this year, the Alzheimer Society of Ontario, through its extensive network of 39 chapters, is the province's leading provider of on-the-ground care and support services for people facing the disease, their families and caregivers, while advancing public education and advocacy, promoting preventative health and funding research.

Relatively new on the scene, Firefly Foundation is a charitable organization that aims to encourage a younger generation to maintain their brains and 'stay bright' as a means of disease prevention. Through a range of innovative partnerships and fundraising initiatives, Firefly also supports neuroscientific research.

"Both at the provincial and national level, we have a long history of furthering research," says Linda Stebbins, Chief Executive Officer, Alzheimer Society of Ontario. "This collaboration is an incredible opportunity for both organizations to broaden their sphere of influence and enhance their efforts in tackling this disease by engaging all ages. We're excited to be a partner in this endeavour."

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