SOURCE: Dr.Fresh/Firefly

December 04, 2017 09:00 ET

Firefly Launches Star Wars Themed #BrushBattle Sweepstakes

Sweepstakes celebrates Firefly's array of Star Wars kids oral care products; open for entries through February 23, 2018

BUENA PARK, CA--(Marketwired - December 04, 2017) - Ahead of the highly anticipated film Star Wars: The Last Jedi, Firefly® -- the leader in children's oral care solutions -- launched the Firefly: The Last #BrushBattle Sweepstakes. The sweepstakes celebrates Firefly's collection of Star Wars products that feature beloved characters from the original and new films -- including the limited-edition holiday gift set featuring BB-8 Anti-Cavity Fun Pump Rinse, Kylo Ren Lightsaber Toothbrush, and Flossers. Open for entries now through Feb. 23, 2018, the sweepstakes features an out-of-this-world grand prize of approximately $1,000 worth of products -- including a new gaming system.

To enter the Firefly: The Last #BrushBattle Sweepstakes, visit the Firefly Facebook page daily to fill out the entry form now through Feb. 23, 2018. One lucky grand prize winner will win a new gaming system, a copy of the new Star Wars game, Firefly Star Wars products and a $400 gift card. Additionally, weekly winners will be selected to win Firefly Star Wars products. Fans are also encouraged to engage with Firefly's Facebook posts for more chances to win Firefly goodies and catch up on Healthy Habit Tips.

"We know many of our fans and their kids are just as excited as we are for the release of the latest Star Wars film, so we've launched a fun event to celebrate and help parents win the daily Brush Battle," said Geoff Carroll, Chief Creative Officer High Ridge Brands - Oral Care. "Firefly is committed to making oral-care fun for kids, and our selection of products featuring new favorites such as Rey, Kylo Ren and the lovable BB-8 turns brush time into playtime.

For the perfect stocking stuffer, parents are encouraged to check-out the full line of Firefly Star Wars products, including five Lightsaber Toothbrushes featuring Darth Vader, Kylo Ren, Obi-Wan Kenobi, Yoda and Rey. Additionally, the Ready Go Traffic Light Toothbrush -- the number one selling kids manual light-up toothbrush -- and travel packs are available with various Star Wars characters, such as Yoda, Darth Vader, BB-8 and more. These products can be found at a variety of retailers, including Wal-Mart, Target, Walgreens and Kroger.

For more information about Firefly, visit www.fireflytoothbrush.com. Be sure to join the #BrushBattle conversation on Facebook, Twitter and Instagram where the brand also shares brushing tips to help moms and dads everywhere get their kids excited about brushing

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.

Image Available: http://www.marketwire.com/library/MwGo/2017/12/1/11G148402/Images/FF_Logo_WithBanner_HighRes-01-6ccecd696c43afef9fe4fd641e918025.jpg

Contact Information