SOURCE: Firefly


December 01, 2015 16:03 ET

Firefly Unveils New Star Wars Lightsaber Toothbrushes -- Including Kylo Ren From the New Star Wars Force Awakens Movie -- and a New Sweepstakes

Bring the Excitement of the New Star Wars Movie to Brushing Time With More Characters Kids Will Love and Enter the Sweepstakes for a Chance to Win Fun Prizes for the Family

BUENA PARK, CA--(Marketwired - Dec 1, 2015) - The new Star Wars movie will soon hit the big screen and just in time, Firefly® is introducing new Star Wars™ Lightsaber toothbrushes that will be a perfect stocking stuffer for longtime and new fans. Firefly, the leader in children's oral care solutions, expanded its popular line of Star Wars Lightsaber toothbrushes to include two new characters: Yoda, and the movie's new character Kylo Ren. Character voices, memorable movie quotes, flashing lights and lightsaber sound effects will appeal to kids and encourage them to conquer the battle against the dark side of cavities each morning and night.

Comprised of Obi-Wan Kenobi, Darth Vader, Yoda and Kylo Ren, the complete line of Firefly Star Wars Lightsaber toothbrushes gives parents, kids and all fans the opportunity to choose what side of The Force they support -- Light Side or Dark Side. Each toothbrush is equipped with a plastic protective cap, which helps keep the brush head clean and away from any bathroom germs. The protective cap is also the finishing touch on the toothbrush that gives it a true lightsaber look. In addition to these products, the Firefly Ready Go Toothbrush, the number one selling children's manual toothbrush line, is also available in a range of Star Wars characters, including Darth Vader and Yoda.

"With excitement for the new film growing, Firefly Star Wars Lightsaber Toothbrushes are the perfect addition to any holiday gift for young Star Wars fans -- and encourages the development of lifelong healthy habits," said Geoff Carroll, Chief Marketing Officer. "Firefly is committed to creating innovative and high quality dental care products at an affordable price point that help parents make the brushing routine fun for kids with less mess, and Star Wars is just one of the many fun lineups of characters we offer that appeal to kids."

To further celebrate the Star Wars movie debut and new Lightsaber toothbrushes, today Firefly launched a Brush Battle Sweepstakes on its Facebook page. Now through February 15, 2016, fans may enter the sweepstakes daily for a chance to win amazing prizes. Throughout the sweepstakes, weekly winners will be selected to win Firefly Star Wars goodies, and three different grand prizes will be awarded -- each grand prize consists of a $500 gift card and a package of Firefly products. The three grand prize entry phases are:

  • Phase I: December 1 - December 22, 2015
  • Phase II: December 23, 2015 - January 19, 2016
  • Phase III: January 20 - February 15, 2016

For more information about Firefly, including where to find the Star Wars Lightsaber toothbrushes, visit Be sure to join the #BrushBattle conversation on Facebook, Twitter and Instagram.

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.