SOURCE: Firepond, Inc.

September 17, 2007 08:00 ET

Firepond CPQ™ OnDemand for PRM Now Available on's AppExchange Customers Can Now Deploy Firepond CPQ OnDemand Within the Salesforce PRM Partner Portal

SAN FRANCISCO, CA--(Marketwire - September 17, 2007) - Dreamforce Conference -- Firepond, Inc. (OTCBB: FPND) today announced the availability of Firepond CPQ OnDemand for PRM on's AppExchange. The new application extends Firepond's configure-price-quote™ application to partner users. Companies that utilize's PRM are now able to provide the partner channel with self-guided quoting for complex sales. Built on the platform, a self-running demo of Firepond CPQ OnDemand for PRM is available at The announcement was made today at Dreamforce '07,'s User and Developer Conference.

Firepond CPQ OnDemand for PRM ensures that the partner sales channel has access to accurate product and pricing data to provide a self-guided process just like the direct channel. "Many of our prospects and customers are excited about this new application because they can leverage the same core set of selling tools and data, yet provide the direct sales channel and the indirect sales channel with their own views and business rules with little additional cost," said Bill Santo, Firepond's CEO.

"Thousands of companies are using the AppExchange to extend the benefits of on-demand applications throughout their enterprises," said George Hu, Chief Marketing Officer, "Firepond was one of the first partners to provide an application that integrates with's PRM. Adopting a multi-tenant, on-demand architecture, Firepond CPQ OnDemand for PRM provides customers with maximum return on their investment in the platform and Salesforce PRM." Platform and the AppExchange is the on-demand platform for the next generation of business applications. reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About Firepond

Firepond, Inc. is the leading provider of multi-tenant, on-demand Configure-Price-Quote™ software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy, improved proposal generation time and high user acceptance. Product data is maintained using Firepond's Product Data Manager™ that features a highly visual and easy to use interface and powerful data import utilities. Firepond is headquartered in Framingham, Massachusetts. For additional information about Firepond CPQ™ OnDemand visit or call 1-866-UCONFIG.

Forward-Looking Statement

This press release may contain forward-looking statements that involve risks and uncertainties, including statements regarding our business strategy and development plans, plans for entering into new businesses, anticipated sources and uses of funds and other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Because these forward-looking statements involve risks and uncertainties, actual results could differ materially from those discussed in this press release. These risks and uncertainties are described in greater detail in the reports that we file with the Securities and Exchange Commission. Our actual results, performance or achievements may vary materially from those expressed or implied in any forward-looking statements. All forward-looking statements reflect our beliefs and expectations as of the date of this press release and should not be relied upon as representing our views as of any subsequent date. While we may elect to update these forward-looking statements publicly at some point in the future, we specifically disclaim any obligation to do so, whether as a result of new information, future events or otherwise.

Contact Information