SOURCE: Firepond, Inc.

October 20, 2008 11:00 ET

Firepond CPQ OnDemand Version 5.0 Deployed

New Features Expand Integration With Salesforce, Provide Control of User Interface and Allow Increased Proposal Template Maintenance

MANKATO, MN--(Marketwire - October 20, 2008) - Firepond, Inc. (OTCBB: FPND) upgraded its popular Firepond CPQ OnDemand application to version 5.0 over the weekend. When users log in today, they will immediately have access to many new features without having to perform any type of installation thanks to Firepond's multi-tenant on-demand architecture.

Firepond, the pioneer in automated configuration, pricing and quoting systems, successfully transitioned to the on-demand model in 2004, building on over 20 years of experience in the enterprise market. Since that time, Firepond has continued to regularly enhance its market-leading CPQ OnDemand product. The on-demand model allows Firepond to quickly enhance the application based on the business needs of its user base. The on-demand model also provides a significantly lower cost of entry for businesses seeking a robust Configure-Price-Quote application when compared to traditional enterprise applications -- a notable benefit in unstable economic times.

"Version 5.0 represents the largest number of enhancements in a single release to date," said Firepond's President Bradlee Sheafe. "We've increased user efficiency by improving the presentation of data within the application to further reduce the number of clicks needed to accomplish tasks such as creating product configurations, generating proposals, and versioning quotes. We've added features to expand the integration with's SFA and Partner Portal (Salesforce), application. Firepond continues to add efficiencies for customers who choose to create and maintain their own proposal templates. Customers also have additional control over the user interface to ensure their implementation meets their specific business requirements."

Firepond has successfully implemented thousands of CPQ OnDemand users from a global customer base across a broad range of verticals. Firepond CPQ OnDemand is used to generate thousands of quotes every month in multiple languages and currencies representing billions of dollars in configured products.

About Firepond, Inc.

Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote® software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit or call 1-866-UCONFIG (826-6344).

Forward-Looking Statement

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