SOURCE: Firepond, Inc.

March 26, 2008 17:00 ET

Firepond Receives 2008 WizKids Award From Beagle Research Group

Award Recognizes Pioneering Work in Making CPQ a SaaS Application

FRAMINGHAM, MA--(Marketwire - March 26, 2008) - Firepond, Inc. (OTCBB: FPND) announces its selection as a recipient of the 2008 WizKids Award presented by Beagle Research Group, LLC. The award is presented annually to a hand selected group of emerging companies that provide business solutions designed to advance new or improved business processes.

In addition to the award, Beagle produces a report that details the significance of each winning company's solution through a case study highlighting one customer's experience. For Firepond, Beagle wrote about Sonitrol Corporation's highly successful implementation of Firepond CPQ OnDemand that improved Sonitrol's control over pricing and discounting.

The WizKids award is given to emerging software companies that demonstrate new and innovative solutions to business problems encountered in the rapidly changing front office. Denis Pombriant, managing principal of Beagle and the report's author states, "Firepond has a long and successful track record of helping vendors improve their sales processes by organizing proposal data, reducing errors and improving the customer experience."

"We are pleased and honored to be a 2008 WizKids winner," states Bill Santo, Firepond's CEO. "This award validates that Firepond CPQ OnDemand, a true multi-tenant application, is transforming the configure-price-quote business process. We also want to thank our customers, including Sonitrol, who are instrumental to our success and validate our tremendous value to the marketplace."

The full report is available at and the individual case study highlighting Firepond and Sonitrol can be downloaded at

About Beagle Research Group

Beagle Research Group, LLC is a consulting and market research organization focused on emerging companies and technologies that will have an important impact on the way business is conducted in the future. WizKids is a trademark of Beagle Research Group, LLC.

About Firepond, Inc.

Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote™ software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (nearly 100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit or call 1-866-UCONFIG (826-6344).

Forward-Looking Statement

This press release may contain forward-looking statements that involve risks and uncertainties, including statements regarding our business strategy and development plans, plans for entering into new businesses, anticipated sources and uses of funds and other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Because these forward-looking statements involve risks and uncertainties, actual results could differ materially from those discussed in this press release. These risks and uncertainties are described in greater detail in the reports that we file with the Securities and Exchange Commission. Our actual results, performance or achievements may vary materially from those expressed or implied in any forward-looking statements. All forward-looking statements reflect our beliefs and expectations as of the date of this press release and should not be relied upon as representing our views as of any subsequent date. While we may elect to update these forward-looking statements publicly at some point in the future, we specifically disclaim any obligation to do so, whether as a result of new information, future events or otherwise.

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