SOURCE: Arena Solutions

February 27, 2008 08:00 ET

First Act Selects On-Demand Arena PLM to Shorten NPI Cycles and Collaborate With Suppliers

First Act Joins a Strong List of Visionary Manufacturers That Have Chosen Arena PLM, Reinforcing the Company's Position as the Leading Provider of On-Demand PLM

FOSTER CITY, CA--(Marketwire - February 27, 2008) - Arena Solutions, the leading provider of on-demand product lifecycle management (PLM) software for manufacturers of all sizes, today announced that First Act, Inc., an innovative manufacturer of quality musical instruments and a significant influence on the musical products industry, has selected on-demand Arena PLM. First Act will use Arena PLM to manage its entire product record, monitor and control engineering changes, and collaborate with the organization's extended global supply chain.

Prior to adopting Arena PLM, First Act, like many other growing companies, developed internal systems for managing its development cycles that fell short when the company expanded. First Act sought a PLM system that would allow the company to scale more effectively and ease the coordination with key supply chain partners to improve and expedite processes from design through manufacturing. The company has chosen to implement Arena PLM throughout the entire organization. With Arena helping its employees and partners communicate more efficiently, First Act will quickly see improved new product introduction (NPI) cycles and reduced supply chain waste.

"There is magic in operating a company that blends unique entrepreneurial, musical, and merchandising talent into such a progressive and socially conscious organization, and simultaneously meets the needs of our retail partners," said Tony Natale, vice president of finance and operations at First Act, Inc. "Arena PLM gives us the opportunity to improve the way we do business by allowing us to share the most up-to-date product information with our global supply chain partners, and increase our capacity to introduce the highest quality, most innovative designs to the market."

Arena PLM offers First Act immediate and significant advantages with connectivity, hard dollar savings, security, ease of implementation, and ease of use. With a small IT staff, First Act benefits from the web-native, on-demand (SaaS) delivery platform of Arena PLM because the company doesn't have to invest in new hardware or additional IT support requirements for traditional client/server PLM. In addition, Arena's unique try-before-you-buy program allowed First Act to validate the application in its American headquarters and overseas locations before deciding to purchase the software.

"First Act is a master of amazing products and experiences, and knows what it takes to continually optimize its business processes. We're happy to play a small part of that with Arena PLM," said Craig Livingston, chief executive officer at Arena Solutions. "Groundbreaking companies that provide leadership to entire industries get there because of what they do and how they do it. We're always delighted when they include Arena PLM as part of that formula."

First Act's industry success can be attributed to the company's broad-minded approach to fine instrument craftsmanship, its continuing support of the professional and mainstream artists who demand quality, and its groundswell of consumers who appreciate the value First Act's instruments represent. In fact, First Act not only promotes and delivers musical opportunities to everyone -- from young children to budding musicians to professional artists -- but also develops instruments for all types of styles ranging from heavy metal to bluegrass, from power pop to pure punk. An impressive array of high-profile musicians uses First Act's instruments, including those backing Avril Lavigne, Paul McCartney, Kelly Clarkson, and Maroon 5.

About Arena Solutions

Arena Solutions is the leading provider of on-demand (SaaS) product lifecycle management solutions for manufacturing companies of all sizes. As the only true on-demand, secure Internet-based PLM service, Arena PLM provides a superior alternative to complicated, lengthy and expensive traditional PLM software deployments. Through its award-winning service, Arena enables product manufacturers and their global supply chains to streamline outsourcing, improve operational efficiencies, collaboration and speed time-to-market. Arena PLM has been adopted by more than 15,000 users across companies at all stages of development, including industry leaders Foundry Networks, Color Kinetics, Intuit, Sierra Wireless, Align Technology and more.

Arena Solutions' market-changing approach to PLM has received significant recognition in the industry, including Manufacturing Business Technology's Top 40 Emerging Vendors, the Supply & Demand Chain Executive 100, Industry Week's "Technology of the Year - Notable Innovators" and Start-IT Magazine's "Hottest" Companies and Top 50 Manufacturing Technologies.

Founded in February 2000, Arena Solutions is headquartered in Foster City, California. For more information, please visit the company's website at

Arena PLM is a trademark of Arena Solutions, Inc. Other product and company names are the property of their respective holders.

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