SOURCE: Relevantis, Inc.
March 18, 2008 09:00 ET
First Ad Platform for Android Introduced
And, Surprise, It's Not From Google!
KIRKLAND, WA--(Marketwire - March 18, 2008) - Relevantis, Inc. today released the first
advertising solution to support Android, Google's new mobile phone
platform. Beating Google to the punch, Relevantis' Universal Ad Platform
supports Android-optimized web sites but is aimed squarely at developers of
Android widgets, applications and games. The platform allows these products
to include relevant advertising, giving developers an ad-supported
distribution option. Relevantis takes a small portion of advertising
revenues as its fee, and only makes money when the developer makes money.
Relevantis specializes in supporting highly relevant advertising within
embedded applications and widgets. Its new platform enables Android
developers to include personalized and location-aware advertising within
their applications. And, unlike the expected Google ad platform for
Android, Relevantis supports a variety of ad networks -- not just Google.
"When Google announced Android, everybody expected that it would
exclusively support Google ads. However, Google's ad platform doesn't even
support Android applications at all yet; and, when it does, the ads will
most likely be available for Android-optimized web sites instead of
embedded applications," said Relevantis CEO Scott Searle, adding that
"Relevantis' solution is uniquely designed to support Android widgets,
games and other embedded applications as well as web sites. And, perhaps
more importantly, our platform supports multiple ad networks, not just
Google. So, developers can choose to receive ads from one or more major
networks like Microsoft, Yahoo and AOL in addition to Google."
Relevantis provides Android developers with access to a powerful set of
application programming interfaces (APIs) that allow for full control over
the advertising presented in their products. The APIs also enable the
caching of ads on Android devices. This allows applications to display
advertising even when the device is out of range of a network or when it is
in airplane mode. For example, an Android user riding the subway in New
York City can view and interact with ads without being connected to the
"The goal is totally integrated ads that compliment the Android
experience," said Mr. Searle.
About Relevantis, Inc.
Founded in 2003, Relevantis, Inc. develops and licenses advertising
technologies that enable truly relevant advertising. The company's
customers include major publishers and market leaders like Nokia, Inc.
Rooted in cutting edge probability theory, its patent-pending Relevancy
Engine supports powerful behavioral targeting, automatic market
segmentation and revenue optimization. The company's Universal Ad Platform
is the first solution to deliver highly contextual advertising to mobile
web sites as well as embedded applications such as mobile maps and mobile
video games. Privately-held Relevantis is headquartered in Kirkland, Wash.
To learn more about Relevantis visit the company's web site at
Editor Note: High quality product images available at: