SOURCE: First Advantage

First Advantage

June 21, 2013 10:00 ET

First Advantage Delivers Simple "Anytime, Anywhere" Access for Residential Applicants

Company's New "Easy Apply" Solution Streamlines Rental Application Process and Communication

ALPHARETTA, GA and SAN DIEGO, CA--(Marketwired - Jun 21, 2013) -  National Apartment Association Educational Conference & Exhibition, Booth 711 -- First Advantage, a Symphony Technology Group (STG) company and the leading global provider of screening analytics and identity solutions, today debuted its new Resident Screening "Easy Apply" solution at the National Apartment Association Educational Conference & Exposition. This new solution is designed to empower applicants with the ability to self-manage the information needed to complete the leasing process. This allows multi-family housing providers to simplify the rental application and screening process and make faster leasing decisions that result in increased occupancy rates.

As consumers increasingly opt for the convenience of searching for rental housing online in lieu of in-person inquiries, Easy Apply was created with the simple and easy-to-use approach consumers expect. This new solution captures application data from prospective residents using simple workflows to progress future tenants through the leasing process. Based on customer feedback, Easy Apply was designed to improve communication with applicants and to offer easy tracking and status messaging.

Additionally, Easy Apply is fully integrated with the recently launched Forms Manager, a convenient online service that property managers can use to electronically capture applicant data and produce necessary leasing documents. This secure platform for applicant screening helps improve compliance with Fair Credit Reporting Act (FCRA) guidelines by automatically emailing copies of all executed consent forms to applicants.

"In today's tech-savvy market, top multi-family housing providers are demanding smart, innovative solutions like Easy Apply that not only improve the experience prospective tenants have in the leasing process, but ultimately give our clients an edge over their competition," said Mark Parise, CEO of First Advantage. "We are excited to launch a solution that improves applicant engagement while increasing operating efficiencies and potentially occupancy rates."

About First Advantage

First Advantage provides comprehensive screening, identity and information solutions that give employers and housing providers access to actionable information that results in faster, more accurate people decisions. With an advanced global technology platform and superior customer service delivered by experts who understand local markets, First Advantage helps customers around the world build fully scalable, configurable screening programs that meet their unique needs. Headquartered in Alpharetta, Ga., First Advantage has offices throughout North America, Europe and Asia. More information about First Advantage can be accessed at

About Symphony Technology Group

Symphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and being a partner in building great software and services companies. In addition to capital, STG provides transformation expertise to enable its portfolio companies to deliver more value to clients to retain and attract the best talent and to achieve best-in-class business performance. All STG portfolio companies are expected to grow through innovation. STG's current portfolio consists of 12 global companies with combined revenue of approximately $2.5 billion and thousands of employees spread across North America, Europe and Asia. For more information, please visit