LOS ANGELES, CA--(Marketwire - Jul 19, 2012) - On Tuesday, July 17th, 2012, at Bel-Air Country Club in Los Angeles, the first annual Social TV Awards honored top competitors in the social TV space with 21 highly-coveted award categories. The Insider's Kevin Frazier stepped in to emcee the prestigious gala after the original host, Access Hollywood's Billy Bush, was injured in a biking accident. The social TV awards, or STEVEEs, celebrated highly-acclaimed people and programs in the social TV and entertainment industry.
This year's STEVEE award recipients are:
Best Social TV Companion to Home Video or DVD
Tron Disney Second Screen - TV Plus
Best TV Show Specific Social TV Award
X Factor Cross Platform Experience - Fox Broadcasting/Syco TV/FremantleMedia
Social TV Entertainer of the Year Award
Andy Cohen - Host of Watch What Happens LIVE and EVP, Development & Talent - Bravo Media
Best Broadcast Network Social TV Award
NBC - NBC Live
Best Cable Network Social TV Award
USA Network - Psych Hash Tag Killer
Best On Line Video Social TV Award
Team Coco - Conan O'Brien Show - Turner Broadcasting
Best Sports Social TV Award
Chevy Game Time - Detroit Labs
Best Branded Social TV Award
Red Bull Shazam App - Shazam
Best Check-in and Loyalty Social TV Award
GetGlue
Best White Label Social TV Application or Solution
TIE: Mass Relevance and ECHO
Best Research Social TV Platform
Bluefin Labs - Bluefin Signals
Best Special Entertainment Social TV Award
Grammy's Live - CBS Interactive
Best Drama Social TV Award
Heartland Ranch - Canadian Broadcast Corporation
Best Ubiquitous Social TV Award
ConnecTV
Best Mobile Phone, iPad or Tablet Social TV Application
The Walking Dead - Story Sync - AMC
Best Social TV Integration of Facebook
The Voice 5th Coach App - NBC
Best Social TV Integration of Twitter
X Factor Cross Platform Experience - Fox Broadcasting/Syco TV/Fremantle
Best Connected TV Social TV Award
Amnesty International's Secret Policeman's Ball - EPIX
Best Social Commerce or Marketing Program Social TV Award
Fashion Star - Electus
Social TV Marketer of the Year Award
Jesse Redness SVP Digital, USA Network - USA
Best of Show
X Factor Cross Platform Experience - Fox Broadcasting/Syco TV/FremantleMedia
The category of Best Mobile Phone, iPad or Tablet Social TV Application featured an exciting voting experience, as audience members were asked to cast their vote in real time using IBT Realtime (www.realtime.co/) technology. Voters interacted with the new, exclusive Realtime technology by voting with their iPhones or iPads and witnessed a live race to the winner. AMC's The Walking Dead took home the STEVEE for the category.
Entries were eligible for all social TV platforms, programs, solutions and promotions that commenced anytime in 2011 through June 15th of 2012. The awards were open to all TV networks, producers, technology companies, promotion agencies, social networks, research companies, brands and any others that were involved in the social TV space. Entries were judged in two rounds by top entertainment leaders and social TV executives, including The Insider's Kevin Frazier, Nielsen's Michael Hess, Forrester Research's Elizabeth Shaw, A&E Television Networks' Dietrich von Behren, and more.
The next Social TV Summit will be on November 8, 2012 at Gotham Hall in New York City. Please visit www.socialtvsummit.com to register.
The Social TV Awards and Social TV Summit were created by digital and social media expert Andy Batkin, recognized as one of the founders of the interactive industry. Batkin has more than 30 years of experience in creating innovative integrated marketing, digital media, social media and promotional campaigns for Fortune 500 and entertainment companies. Batkin and his consulting practice developed the business model for YAHOO! and served as its media representative for the first two years, building more than 1,700 sales relationships for YAHOO!.
For more information go to: www.socialtvsummit.com / www.socialtvawards.com.