First Asset

First Asset

June 05, 2012 11:04 ET

First Asset Growth Spurs Name Changes and New Brand Strategy

XTF Capital ETFs becomes First Asset ETFs; Criterion Mutual Funds becomes First Asset Mutual Funds

TORONTO, ONTARIO--(Marketwire - June 5, 2012) - First Asset announced today that it has consolidated the branding of its three product lines - exchange traded funds, mutual funds and closed-end funds - under the existing "First Asset" umbrella, which to date referred only to its closed-end fund division. Specifically, its mutual fund division, Criterion Mutual Funds, will now be called First Asset Mutual Funds and its ETF division, XTF Capital, will now be called First Asset Exchange Traded Funds.

The name changes reflect a growth story that has seen First Asset and its divisions grow over 400 per cent in three years - from $600 million in assets in 2009 to $2.6 billion in 2012.

THREE DISTINCT BRANDS SHARE A GOAL - QUEST FOR BETTER RISK-ADJUSTED RETURNS

"Consolidating the three investment product lines under the First Asset brand makes it simpler for investment advisors and their clients and more accurately expresses the depth of investment offerings of the company," said Barry Gordon, President and CEO of First Asset. "The resources of the entire organization are brought to bear with each investment product in order to achieve a common goal - better risk-adjusted returns for investors."

A new website (www.firstasset.com) launches today to provide better access to timely information in one central location.

TABLE OF NEW FUND NAMES

In connection with the names changes, certain funds have been renamed effective June 4, 2012, as set out in the table below. The name changes do not affect the tickers for those funds that are listed. In either case, Unitholders are not required to take any action in relation to the name changes.

FIRST ASSET ETFs
Old Fund Name New Fund Name Tickers
Can-60 Covered Call ETF First Asset Can-60 Covered Call ETF LXF;
LXF.A
Can-Financials Covered Call ETF First Asset Can-Financials Covered Call ETF FXF;
FXF.A
Can-Energy Covered Call ETF First Asset Can-Energy Covered Call ETF OXF;
OXF.A
Can-Materials Covered Call ETF First Asset Can-Materials Covered Call ETF MXF;
MXF.A
Canadian Convertible Liquid Universe ETF First Asset Canadian Convertible Bond ETF CXF;
CXF.A
Tech Giants Covered Call ETF First Asset Tech Giants Covered Call ETF TXF;
TXF.A
XTF Morningstar Canada Dividend Target 30 Index ETF First Asset Morningstar Canada Dividend Target 30 Index ETF DXM;
DXM.A
XTF Morningstar US Dividend Target 50 Index ETF First Asset Morningstar US Dividend Target 50 Index ETF UXM;
UXM.A
XTF Morningstar National Bank Quebec Index ETF First Asset Morningstar National Bank Quebec Index ETF QXM;
QXM.A
XTF Morningstar Canada Momentum Index ETF First Asset Morningstar Canada Momentum Index ETF WXM;
WXM.A
XTF Morningstar Canada Value Index ETF First Asset Morningstar Canada Value Index ETF FXM;
FXM.A
XTF Morningstar Canada Liquid Bond Index ETF First Asset Morningstar Canada Liquid Bond Index ETF Available soon
XTF Morningstar Emerging Markets Composite Bond Index ETF First Asset Morningstar Emerging Markets Composite Bond Index ETF Available soon
FIRST ASSET MUTUAL FUNDS
Old Fund Name New Fund Name Tickers
Criterion Global Dividend Fund First Asset Global Dividend Fund n/a
Canadian Convertible Bond Fund First Asset Canadian Convertible Bond Fund n/a
Criterion REIT Income Fund First Asset REIT Income Fund n/a
Criterion Utility Plus Fund First Asset Utility Plus Fund n/a
Criterion Diversified Commodities Currency Hedged Fund First Asset Diversified Commodities Currency Hedged Fund n/a
TDK Resource Fund Inc. First Asset Resource Fund Inc. n/a
Canadian Convertible Debenture Fund First Asset Canadian Convertible Debenture Fund n/a
Canadian Energy Convertible Debenture Fund First Asset Canadian Energy Convertible Debenture Fund n/a
The following First Asset funds are not affected by the above name changes.
Existing Fund Names Tickers
First Asset Diversified Convertible Debenture Fund DCD.UN
Canadian Advantaged Convertibles Fund ADC.UN
North American Advantaged Convertibles Fund NCD.UN
First Asset Pipes & Power Income Fund EWP.UN
Preferred Share Investment Trust PSF.UN
CanBanc Income Corp. CIC
Can-60 Income Corp. CSY
Can-Financials Income Corp. FIC
First Asset REIT Income Fund RIT.UN
Canadian REIT Income Fund RIU.UN
First Asset Yield Opportunity Trust FAY.UN
First Asset Energy & Resource Fund TRF.UN
Utility Split Trust UST.UN and UST.PR.B
First Asset CanBanc Split Corp. CBU and CBU.PR.A
First Asset Canadian Dividend Opportunity Fund n/a
First Asset Canadian Dividend Opportunity Fund II DVF.UN

ABOUT FIRST ASSET

First Asset is a Canadian wealth management company that manages and administers approximately $2.6 billion in assets, as of June 1, 2012. First Asset offers a diverse range of investment products including closed-end funds, ETFs and mutual funds, covering a variety of domestic and global mandates.

Contact Information

  • Media inquiries
    For more information or to arrange an interview:
    Terance Brouse Senior Consultant, Xposure PR
    (647) 274-5249
    terance@xposurepr.com

    Investor Relations
    For further information, please call Rob MacNiven
    Investor Relations, First Asset
    416-642-1289 or 1-877-642-1289
    www.firstasset.com