SOURCE: Mira

Mira

January 05, 2015 08:03 ET

First Beautiful Bracelet to Provide Personal Fitness Tracking & Tips

Mira Tracks Women's Activities and Offers Fitness Encouragement Without Sacrificing Style

LAS VEGAS, NV--(Marketwired - Jan 5, 2015) - Today marks the launch of a new wearable fitness experience with an eye towards fashion. Mira is a stylish bracelet, activity tracker and mobile app rolled into a complete experience that provides tracking and motivation throughout the user's fitness journey.

Unlike other fitness devices on the market, Mira doesn't just track your movements and push out data. Created to feel like a workout buddy and best friend who recognizes that that there are obstacles that get in the way of fitness, it takes your data and provides useful recommendations and insights to keep the motivation going. The Mira system actually understands your fitness level and preferences and offers relevant tips, such as the best time of day for you to work out, or simple ways to keep active if you can't get to the gym.

Mira really came to life after women across the country brought honesty, engagement and a dose of good humor to the development process. They said that they find it hard to fit in exercise, need motivation, and want a device that's stylish and versatile so it can be worn to work, to the gym, or out at night.

"We talked to women from all walks of life when developing Mira and a majority said they don't have enough time to work out because they put family, work and household duties first," said Lindsay Slutzky, Marketing Director of Mira. "That's why we focused on facilitating simple and easy ways to fit in fitness. You don't always have time for a 60 minute yoga class; sometimes an inspirational boost telling you to do 20 squats before you start a quick walk does the trick."

Every Woman Needs a Boost
Mira understands your fitness level and preferences from the start and offers relevant tips and advice. Unlike any other brand on the market, Mira gives boosts -- fun ways to maximize fitness. Boosts celebrate healthy choices and fit moments, no matter how small. They are simple and effective suggestions to help busy women make the most of every healthy opportunity.

In addition to automatically tracking steps, distance, pace and calories, Mira acts as a journal and allows other activities (i.e. yoga, swimming, weight lifting) and food choices to be added throughout the day.

When not worn as a beautiful bracelet, Mira can be discreetly clipped to clothing or placed in a pocket. Mira's custom mobile application is available for users to download. The app is available on iPhone® 4S and above, iPad® (3rd Generation) and above, iPad® Mini, iPod® Touch (5th Generation) and above, and iOS 7 and above. Mira is available in Midnight Purple and Brushed Gold in three sizes: petite, small and medium.

The technology industry is getting a first glimpse of the design and experience behind Mira this week at the International Consumer Electronics Show (CES) in Las Vegas, Jan. 6-9 (booth #73122, Sands Expo).

About Mira
Mira is a wearable device company devoted to delivering a simple, personal and motivational fitness experience without compromising style. The user-centered offerings incorporate a healthy balance of sophistication and approachability, coupled with actionable insights that help real women stay motivated throughout the day. Mira's mission is to inspire users to achieve the health and fitness goals that matter most to them.

For more information, visit mymirafit.com. Stay up-to-date by liking Mira on Facebook and following on Twitter.

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