SOURCE: Brand2Global Conference

August 29, 2013 12:34 ET

First Brand2Global Conference in London to Focus on Building Brand Presence in Global Markets

LONDON, UNITED KINGDOM--(Marketwired - Aug 29, 2013) - The Localization Institute is holding their first ever Brand2Global Conference this September 16-18 in London. The conference will be held at the DoubleTree by Hilton Tower of London and will bring exhibitors and speakers from around the world to brainstorm and advise conference attendees on how to better build global brands. The conference is being designed as a means to help companies fight for dominance in emerging spaces such as social media in a time when global business competition is at an all-time high. Attendees will spend three days learning from some of the world's most innovative companies and thinkers including heavy-hitters such as Google, SAP and the BBC about how they have been able to grow and thrive in these new marketing and branding environments. 

Expand your global marketing know-how at Brand2Global Conference, a new event designed for global marketing leaders. Sampling of cutting edge topics include:

  • Markets are People
  • Measuring global marketing performance
  • Art and Science of global brand execution
  • Winning the Empowered Global Consumer
  • Winning Global Brand Ideas: Lessons from Bacardi & Nokia
  • Why Classic approach to localization will not work in Asia?
  • Global Branding Insights from the BBC
  • Professionalizing Luxury Brands for a Global Marketplace
  • The Website is Dead. Long Live the Website!
  • 21st Century Global CMO: Thought Leadership for Globalized and Digitized World

Brand2Global is a conference like no other as it covers key innovative strategies for global branding, marketing, e-commerce and social media. At this event, you'll learn best practices for expanding into new markets to drive revenue through marketing content that resonates across languages, cultures and locales. Conference education sessions feature global marketing case studies from major international companies like:

Attendees will learn of real challenges and solutions facing global marketing practitioners from a rich mix of top executives, analysts, consultants and experts from organizations such as: Aston Martin, Badoo, BBC, Ciena, Cisco, Facebook, Google, Hewlett-Packard, IBM, KLM, LEWIS PR, Pfizer, Philips, Royal Caribbean, Shazam, Shiseido, SAP, Tata and many more.

Brand2Global Conference is being organized by the Localization Institute in collaboration with key sponsoring organizations and companies such as: Content Marketing Association, Marketwired, Global Marketing Network, Lionbridge Technologies, Cloudwords, Branded Content Marketing Association, Brand Maker & The Boeing Institute of International Business at St Louis University.

Registration and further information about this exciting opportunity can be found at www.brand2global.com.

About Brand2Global

This innovative conference will give you the tools, access and resources to push your global marketing strategy and elevate your global brand awareness and understanding of the evolving global digital media landscape. For more information on Brand2Global, visit the conference website at www.brand2global.com and mark your calendars to join us in London. 16-18 September 2013.

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